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Social media is quickly becoming an important component of the online landscape. Besides changing the way we communicate online, it has also made it easier for us to communicate, share and express ideas.
One use of social media is social networking. Social networking helps you to not only to stay connected to your friends, but also to find professional opportunities as well. To see social media “in action”, check out this video.
The most popular career-based social networking site is called LinkedIn. LinkedIn enables you to create a profile, fill out a resume and join groups based on affiliation or interests. MCNY has a group on LinkedIn. To join the group, visit http://www.metropolitan.edu/website/social.php.
You can also see who already has a profile on the site. LinkedIn allows you to login to the email account of your choice and then it does a search of your contacts you already have and matches them up to their online profiles. You can then request a connection.
Testimonials are key on LinkedIn, so it is important to ask professors, as well as current and past colleagues to go to LinkedIn and write them for you. Prospective employers and clients are more likely to contact you based on the testimonials you receive from past connections, more than the actual resume. You can also search for jobs and see who in your network can help you with an introduction to an individual you would like to connect with.
Also if you have a question, you can feel free to ask it in the “Answers” section, and people can respond back.
Another social networking site that is gaining momentum in the business world is Facebook. To learn how to keep you professional and personal lives separate, click here. MCNY also has a fan page on Facebook. It is also located on the MCNY Social Networking page.
Social networking can offer an “inside track” to learning about jobs and getting your name in front of people who might be in a position to help your career.
Stephanie Cockerl is MCNY MBA Media Management Alumni and MCNY Business Professor (2003-2006)
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