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Dr.Yager’s book chapter on “Fuzzy Soft Social Network Modeling and Marketing”

Dr. Rachel L. Yager, MBA Faculty, has a forthcoming chapter entitled “Fuzzy soft social network modeling and marketing“, to appear in A. Meier & L. Donzé (eds.) Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classification. Publisher: IGI Global, an international publishing company specializing in scholarly research publications and databases covering all aspects of information science technology utilization and management.

http://www.igi-global.com/book/fuzzy-methods-customer-relationship-management/56012

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Posted by Prof. Rachel Yager in Faculty, Publication. 4 Comments »

This entry was posted on Tuesday, November 29th, 2011 at 12:55 pm and is filed under Faculty, Publication. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Dr.Yager’s book chapter on “Fuzzy Soft Social Network Modeling and Marketing””

1. Best Science Fiction Says:
   December 3, 2011 at 12:48 pm

   I think this book comes at the right time because social networks start booming, and marketers are also jumping in the field to get a piece of the big pie.

2. mastering adwords Says:
   December 5, 2011 at 8:15 am

   I’ll definitely check this out. Thanks

3. Cleveland Internet Marketing Says:
   December 6, 2011 at 2:02 pm

   I would agree with the first comment in the fact that Social Media is really starting to take off, and business owners of all size are starting to understand how it can help their brand visibility.

4. LED Street Lights Says:
   December 9, 2011 at 2:43 pm

   Well being the a “social network” has been so extremely instrumental in recent changes both worldwide and here in the U.S. I would say this book hits the spot.Our group is delving into the use of social networking for promoting our Business model. The tools available are many and very effective. This will become a standard part of promoting any business for years to come.

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