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Dr.Yager’s book chapter on “Fuzzy Soft Social Network Modeling and Marketing”

November 29, 2011

Dr. Rachel L. Yager, MBA Faculty, has a forthcoming chapter entitled “Fuzzy soft social network modeling and marketing“, to appear in A. Meier & L. Donzé (eds.) Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classification. Publisher: IGI Global, an international publishing company specializing in scholarly research publications and databases covering all aspects of information science technology utilization and management.

http://www.igi-global.com/book/fuzzy-methods-customer-relationship-management/56012



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Posted by Prof. Rachel Yager in Faculty, Publication. 4 Comments »

4 Responses to “Dr.Yager’s book chapter on “Fuzzy Soft Social Network Modeling and Marketing””

  1. Best Science Fiction Says:

    I think this book comes at the right time because social networks start booming, and marketers are also jumping in the field to get a piece of the big pie.

  2. mastering adwords Says:

    I’ll definitely check this out. Thanks

  3. Cleveland Internet Marketing Says:

    I would agree with the first comment in the fact that Social Media is really starting to take off, and business owners of all size are starting to understand how it can help their brand visibility.

  4. LED Street Lights Says:

    Well being the a “social network” has been so extremely instrumental in recent changes both worldwide and here in the U.S. I would say this book hits the spot.Our group is delving into the use of social networking for promoting our Business model. The tools available are many and very effective. This will become a standard part of promoting any business for years to come.

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