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MBA in General Management
MBA in General Management
MBA in General Management

Dr.Yager’s book chapter on “Fuzzy Soft Social Network Modeling and Marketing”

November 29, 2011

Dr. Rachel L. Yager, MBA Faculty, has a forthcoming chapter entitled “Fuzzy soft social network modeling and marketing“, to appear in A. Meier & L. Donzé (eds.) Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classification. Publisher: IGI Global, an international publishing company specializing in scholarly research publications and databases covering all aspects of information science technology utilization and management.

http://www.igi-global.com/book/fuzzy-methods-customer-relationship-management/56012



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