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MBA in Media Management

In addition to the general goals of the MCNY MBA program, students in the Media Management program will gain knowledge to: Develop models for successful exploitation and utilization of social and mobile media in the delivery of traditional entertainment industries; Manage and develop new successful business models in changing music and publishing industries in light of digitization and convergence; and, Be at the forefront of administration of successful business models for developing "new" media industries, entrepreneurial media ventures or improved service methods within media businesses with skills acquired through the Dimension classes and the Constructive Action.

MBA Info Session. Monday, December 22
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Immediate Decision Day. Saturday, December 20
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Desi K. Robinson, MBA, Media Management, '09

What is different about MCNY?
I liked that the MCNY program was specifically designed for people who work. I investigated different programs beforehand and the Media Management program at MCNY blended competencies in a way no one else had done.

How has your education at MCNY led to what you're doing now?
I am the creator, producer and host of a radio show "Women in the Making." As part of my coursework I put a business plan together to build the brand and extend my reach as a health and wellness journalist and educator. MCNY taught me to look beyond what I was already doing. I learned about social media, digital media and blogging. I learned to propagate listenership, create events around the show and build partnerships. Putting a business plan together was integral for learning how to put together the show as a business. What I learned at MCNY allowed me to take the radio program to the next level and now I have a prototype for a book series and a TV show.

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Mailing Address MCNY (431 Canal Street New York, NY 10013 · 529 Courtlandt Avenue Bronx, New York 10451)
Phone Number  (800) 33 THINK | 212 343 1234