MBA in Media Management
A Winning Balancing Act
Wilma Ann Anderson, MCNY MBA Alum, entrepreneur and mother of four talks about how MCNY gave her the flexibility she needed to get her degree and the skills she needed that are enabling her to pursue her dreams.
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About This Program
The goals of the MCNY graduate business degree programs are to enhance students’ professional mobility, engage them in the development of the global business and social community and encourage exemplary moral and ethical behavior. Through the MBA programs, students are afforded the opportunity to broaden their knowledge of the field of entrepreneurship and/or ‘intrapreneurship’ in business and to develop the necessary skills for successful careers as entrepreneurs or in corporate business environments throughout. At MCNY, the MBA programs are oriented towards a practitioner-based model where management theories are fully integrated within the curriculum and students are expected to complete their respective programs with a tangible outcome, through the Constructive Action (CA).
At the centerpiece of these programs is the College’s Purpose-Centered Education model, where students work methodically every semester to further increase their understanding of the world of business, while contributing to the development of their Constructive Actions, which focus on strategic analysis, planning and implementation to define innovative business models, products, customers, market segments and geographical markets for the future. These programs also recognize that business is a dynamic field and, as such, we are dedicated to regularly updating the curriculum consistent with changes in industry and the development of MCNY.
Upon completion, it is expected that the MCNY MBA student will graduate an effective business professional who can lead in a changing global environment and will demonstrate mastery of skills in leadership, communication, strategic thinking, diversity management, financial analysis, change management, and accountability that are necessary to successfully assume managerial responsibilities. After attainting an MBA from MCNY, graduates of the program will lead the process of change for self, others and for a sustainable global community.
Specifically, students will:
In addition to the general goals of the MCNY MBA program, students in the Media Management program will gain knowledge to: Develop models for successful exploitation and utilization of social and mobile media in the delivery of traditional entertainment industries; Manage and develop new successful business models in changing music and publishing industries in light of digitization and convergence; and, Be at the forefront of administration of successful business models for developing “new” media industries, entrepreneurial media ventures or improved service methods within media businesses with skills acquired through the Dimension classes and the Constructive Action.
The MCNY Media Management MBA program is specifically and uniquely designed to develop quality management practitioners in the media and entertainment industries capable of creating corporate cultures in which individual initiative, participation and autonomy will result in augmented self-esteem and job commitment, enhanced productivity, improved product quality and labor-management relations, strengthened global participation, and, ultimately, in increased profitability and responsible community awareness and civic participation. It does so by integrating management theory, practice and performance, focusing on the imaginative and entrepreneurial thinking and problem solving skills essential in today’s rapidly developing content driven and converging media environments.
The first of its kind in the nation, it remains the only one year accelerated specialized MBA program in Media Management, fusing the study of general MBA core competencies in economics, finance, marketing, operations, management, and accounting with intensive exploration of media specific fields essential for effective media management. The MCNY Media Management MBA program provides students with the tools necessary to successfully navigate the unique nuanced business, operations and management characteristics of the media and entertainment industries by providing students with a comprehensive analytical overview of the media industries including entertainment law, new media, broadcast, film, music and publishing industries, media marketing, advertising & public relations, arts administration & cultural heritage management, and media theory.
Delivered by industry experts using MCNY’s Purpose Centered Education model, students combine this focused comprehensive analytical study of media industry topics with applied knowledge and practical skills gained through three semesters of hands on field experiential practica in media entrepreneurial and/or intrapreneurial Industry & Venture Assessment, Business Planning, Development & Marketing, and Venture Implementation, Actualization & Evaluation.
All of the MCNY MBA programs are integrated with the International Field Study - this applied program is tailored to ensure that students have the opportunity to work collaboratively in a pan-cultural environment in which they are exposed to new cultures and given the opportunity to explore them.
The MBA program in Media Management comprises three Purposes and revolves around five dimensions: Purpose, Value and Ethics, Self and Other, Systems and Skills. These dimensions form core of courses offered for each specific purpose. The course contents are geared toward achievement of the overall program goals. The three Purposes and the Courses offered in each are given below:
Purpose 1: Industry and Venture Assessment
Purpose 2: Business Planning, Development and Marketing
Purpose 3: Implementation, Actualization and Evaluation
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