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Voices from the Global Village: MCNY Annual Short Film Festival Announces Winning Festival Poster and Welcomes JAMBOX Entertainment and The IFC Center as Sponsors

April 2, 2013

New York, NY – April 1, 2013 – The Metropolitan College of New York School for Business Media Management MBA program is proud to announce the winner of the Inaugural MCNY 4th Annual Short Film Festival Poster Competition is the submission by Arsenije Catic, a 3rd year undergraduate student of Interaction Design Department at Belgrade Metropolitan University, from Belgrade Serbia.  In addition, they are honored to welcome Jambox Entertainment and the IFC Center among the list of sponsors of this year’s festival.

Kristie Velasco, Program Coordinator of the Media Management MBA Program in the MCNY School for Business said, “This was our first poster competition, and we were excited to receive a number of excellent submissions.  It was close, but this image ultimately was the one our Media Management MBA students voted to represent the MCNY 4th Annual Short Film Festival.  With the theme “Reflections of a Dream,” the festival is a two-day celebration of both the business and creative aspects of the film industry that continues to grow and expand into divergent media fields.  “We usually dream of what we see and what we know. Dreams are abstracts of our imaginations,” said Mr. Catic of his submission.  “My work represents this kind of dream — the dreams that are inward and outward.”

New sponsors have also joined corporate and community sponsors from past years in support of the students in their organizing efforts.  JAMbox Entertainment was founded by Lee Evans, whose many accomplishments include work with singers Marc Anthony, Cyndi Lauper, Harry Belafonte, The Force M.D.s, Brass Construction, Rainy Davis, Afrikaa Bambaataa and a long list of dance Hip Hop and Latin freestyle favorites from the ‘80’s and early 90’s including artists Cyre, and The Cover Girls.  Working with MCNY as a mentor and site supervisor for student internships at his recording studios, Mr. Evans said, “JAMBOX Entertainment is proud to be a sponsor of the MCNY 4th Annual Film Festival! We have always been a supporter of up and coming artists in the field pursuing their dreams. The MCNY Short Film Festival provides a much-needed platform for aspiring filmmakers to show their work, build their network, and meet professionals in their field. What a great opportunity!”

Opened in June 2005 in the historic Waverly Theater, The IFC Center, the ultimate entertainment space for New Yorkers seeking out the best in independent film, has joined the number of community and corporate sponsors of the festival and has joined Jambox Entertainment in underwriting some of the prizes for the festival.   The festival, which grew out a classroom project, has developed into a platform for burgeoning filmmakers, and provides real time project management experience for the school’s media management MBA students.

Integral in the MCNY Purpose Centered Education teaching model is our Constructive Action, where in the MBA Programs, students conduct extensive business research, plan and begin implementing new media ventures in a myriad of fields.  As in past years, the Festival is proud to welcome Throwbax and Grave Shift Studios to join returning Soi66 on the list of student companies supporting the Festival as sponsors as well.

MCNY 4th Annual Media Management Short Film Festival is scheduled for 6-9pm on April 4 and 5 in the school’s 11th Floor Conference Center at 431 Canal Street, New York, NY, and will include a Keynote address by film and television executive Peter Anthony Andrews on Thursday, April 4 followed by the screening of the short film finalists on Friday April 5. The event is free and open to the public.  Additional information, including winning films from prior years, is available on our website at

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Posted by MCNY Media Management Blog in 4th Annual MCNY Short Film Festival, Constructive Action, Graduate Achievements, Jambox Entertainment, Media Management Students, Reflections of a Dream, The IFC Center, Uncategorized, Voices from the Global Village. Comments Off

Voices from the Global Village: Oscar® nominated Sam Pollard to speak at MCNY 3rd Annual Short Film Festival April 12, joins filmmakers Danielle Lurie, Parris Moore, and Ritika Hiranandani to speak April 13; sponsors line up to support the Festival.

April 2, 2012

Award winning and Oscar® nominated filmmaker Samuel Pollard, is confirmed to join Danielle Lurie, Parris Moore, and Ritika Hiranandani as speakers at the Metropolitan College of New York’s 3rd Annual Short Film Festival on April 12 and 13 from 6-9pm in the school’s Conference Center at 431 Canal Street, New York, NY.

This year’s festival, with a theme of New Faces in Film, continues to grow and gain the support of established entertainment industry leaders and corporate and community sponsors. MCNY is proud to welcome Essence, Tourism Malaysia, Subway, Little Kingdom, Cinematiq, Lords Bakery, Soi66 and Yamerra as they join returning sponsors Kraft and the Crosby Collective to support the efforts of our Media Management MBA students in organizing this year’s festival.

About the Panelists:

Sam Pollard is an accomplished film and video editor and a documentary producer/director whose work spans almost 30 years. He began his career in 1989 with Eyes on the Prize II: America at the Racial Crossroads and received an Emmy® for an episode he produced. Between 1990 and 2000, Pollard edited a number of Spike Lee’s films: Mo’ Better Blues, Jungle Fever, Girl 6, Clockers, Bamboozled and received an Oscar® nomination for 4 Little Girls. He recently won his sixth Emmy® for best editing on the HBO documentary By the People: The Election of Barack Obama. His most recent film, Slavery By Another Name, premiered on PBS in February of this year.

Slavery By Another Name — Director: Samuel Pollard

Parris Moore, who holds an MBA in Media Management from MCNY, produced the film Black Ninja, and is a Producer of the film Kinyarwanda, which debuted at Sundance in 2011 and was released in theaters by the AFFRM in December 2012. The film won the World Cinema Audience Award in the Dramatic Category in Sundance and was nominated for 3 NAACP awards. Kinyarwanda is based on true accounts from survivors who took refuge at the Grand Mosque of Kigali and the madrassa of Nyanza during the Rwandan genocide. It recounts how the Imams opened the doors of the mosques to give refuge to the Tutsi and those Hutu who refused to participate in the killing.

Kinyarwanda — Producer: Parris Moore

Danielle Lurie has been named as one of Filmmaker Magazine’s ’25 New Faces of Independent Film,’ and a fellow of IFP’s 2011 Emerging Visions symposium. Her debut short film, In the Morning, premiered at the 2005 Sundance Film Festival, and has won nine film festivals to date, including ‘Best Narrative Short’ at the Oscar® qualifying Nashville Film Festival. On the narrative side, Danielle has written screenplay adaptations of Jamaica Kincaid’s novel, Lucy, to star Zoe Saldana (Avatar, Star Trek) as well as an excerpt of Nicholas Kristof’s best selling book, Half the Sky, directed by Marisa Tomei and Lisa Leone, for a PBS series. Danielle is also adapting another Nicholas Kristof NY Times article into a full-length screenplay that she will direct titled Usha, set in the slums of India. She is also attached to direct the film adaptation of Marina Budhos’s book Ask Me No Questions, produced by Jane Startz.

In the Morning — Writer/Director: Danielle Lurie

Ritika Hiranandani is an independent filmmaker and distributor serving US and Bollywood markets. She is President and CEO of Atlantic-Crossing LLC, a technical services company that offers software-consulting services to corporate clients including Western Union, Godrej, National Stock Exchange of India, Tata, and Videocon. Through her most recent company, Atlantic Crossing Productions, she partners with leading international television and film production and distribution companies and broadcasters who have been involved in producing motion pictures, soap operas, reality television, game shows, tele-films, title animations and related software for companies ranging from NBC to Turner Broadcasting as well as numerous production, advertising, public relations and media companies in both the US and India. Her recently distributed films include Lava-Kusa: Warrior Twins, and Bruce-The Challenge.

Lava Kusa: Warrior Twins

The festival, which is organized and planned by students in the Media Management MBA program, provides opportunities for experiential learning where students can engage in practical applications of theoretical topics learned in class. “We are honored to host these accomplished film professionals to speak with our students and guests at the Festival and provide a forum for them to share their insights and wisdom on becoming future business leaders and navigating this rapidly changing time of convergence, globalization and digitization in the film industry,” says Kristie Velasco, Adjunct Professor & Coordinator, Media Management MBA Programs for MCNY.

The event is free and open to the public. Information is also available on our school Facebook page at

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Posted by MCNY Media Management Blog in 3rd Annual MCNY Short Film Festival, Graduate Achievements, Media Management Graduates, Media Management Students, New Faces in Film, Voices from the Global Village. Comments Off

Voices from the Global Village: MCNY Media Management MBA and Adjunct Professor Paula Landry publishes new book!

September 24, 2011

Congratulations PAULA LANDRY!

We are so proud of MCNY Media Management MBA Paula Landry for publishing her book Scheduling and Budgeting Your Film: A Panic Free Guide which is being released on October 3 by Focal Press.  (It is available in hard copy and electronic formats directly from the publisher as well as from Amazon, Barnes & Noble and other retail outlets.)  Paula is a film and music producer who creates commercials, multimedia concerts, films both short- and long-form, and branded videos for the Internet. Her movies have premiered at Sundance and gone on to win awards worldwide.

Also a very valued member of the MCNY adjunct faculty in the Media Management MBA program, Prof Landry’s film industry classes are always student favorites and provide our Media MBA students an insider’s view of the workings, business and economics of the film industry.  This is Prof. Landry’s second book, having co-authored, This Business of Film: A Practical Guide to Achieving Success in the Film Industry with Stephen Greenwald in 2009.

According to the Publisher, Scheduling and Budgeting Your Film: A Panic Free Guide isthe Holy Grail for filmmakers.”

Budgeting and scheduling are easy in principle but hard in practice. The successful producer has a solid plan for juggling dozens of activities and costs while retaining the flexibility to cope with those inevitable last-minute changes and stay on course.

Other resources look at budgeting and scheduling in isolation; this book is unique in covering the two closely intertwined activities in a single volume. Readers get both topics for the price of one book; competitors cover each topic separately. All the fundamentals of line producing are covered in a quick-reference format and the tips apply no matter what kind of scheduling or budgeting software you’re using.

• Useful tricks of the trade show you how to squeeze the most of a limited budget and tight schedule
• Includes specific tips for film, video, shorts, online projects, corporate and educational video, and docs
• Companion web site features useful forms/templates, and 60 minutes of video demonstrating line producing techniques and case studies—see the principles put to work!
• Includes sample budgets/schedules from different types of projects that you can adapt and use for your own project


In addition to her teaching duties, Ms. Landry is currently president of Idea Blizzard Productions, a media-consulting company, and also heads a commercial-music enterprise, FireStorm Productions. She has produced media projects for American Health and Fitness, Fit TV, the Odyssey Channel, Pearson Television, and several Fortune 500 companies. Landry has also consulted on media projects for Carnegie Hall, Christie’s auction house, Details magazine, Entertainment Weekly, G&H Media, Loosely Translated Productions, Mullen & Company, Tribe Pictures, and numerous political campaigns.

I personally applaud Prof. Landry’s ongoing achievement; she is an inspiring and dedicated role model for students in general and for all women in the film and media industries.


Kristie Velasco,

Coordinator, MCNY Media Management MBA Program

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Posted by MCNY Media Management Blog in Graduate Achievements, MCNY Faculty Achievements, MCNY Media Management MBA Faculty, Media Management Graduates, Uncategorized, Voices from the Global Village. Comments Off

Voices From the Global Village…Award-Winning Sundance Film “Kinyarwanda” Will Receive a Theatrical Release Through AFFRM!

July 9, 2011

Congratulations Parris Moore!

Our recent graduates are joining the ranks of other successful MCNY MBA Media Management Program who are contributing an often absent perspective to the voices coming from the global village. Parris Moore is the Associate Producer of the film “Kinyarwanda” and a graduate of the MCNY MBA Media Management Program.

Award-Winning Sundance Film “Contents” Will Receive a Theatrical Release Through AFFRM

by Dana Harris (July 5, 2011)

AFFRM—aka the African-American Film Festival Releasing Movement—will give U.S. theatrical distribution to “Kinyarwanda,” the 2011 Sundance Film Festival Audience Award winner for World Cinema Drama. The film will be released in November.

See the full linked story about this amazing achievement one of our MCNY Media Management Graduates, Parris Moore, and his colleagues

See the film trailer here

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Posted by MCNY Media Management Blog in Graduate Achievements, Voices from the Global Village. Comments Off


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