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The MBA in Media Management
Media Management
MCNY's Media Management Blog

RIP Adelaide Smith, MCNY School for Business, Media Management MBA, Class of 2011

September 28, 2012

To members of the MCNY Community:

It is with great deep sadness and personal regret that I report the passing of MCNY School for Business Media Management MBA alumnus Adelaide Smith, who died from complications of Congestive Heart Failure Wednesday night after collapsing last Sunday evening.

As many may not be aware, Adelaide was committed to her studies in the Media Management MBA program and extensively planned her move to NYC back in 2007 from Chicago after graduating from DePaul University. She often expressed that after raising her children and putting them through Ivy League graduate schools, she decided that it was time to return to school to get her BA and MBA and that with the knowledge in Media and Business that she would acquire studying in our program, she would be able to have a positive impact on the media and the lives of underprivileged communities with the hope of empowering her community through her Constructive Action venture Universal Sustainable Enterprises, LLC.

A diagnosis with Congestive Heart Failure interrupted her studies in 2008 and forced her to move out to California with her daughter to recuperate, but she made sure to tell me that she would return to complete her Media Management MBA degree when she was able. It took two years, but in 2010, Adelaide returned, and although it was often difficult to balance her medical condition, personal obligations and her studies, Adelaide made it a point to return to the school to proudly display her new MCNY Alumni identification and report how proud she was to have accepted her MBA from Drs. Thompson and Depoo in 2011. Those of us who knew Adelaide personally will smile and not be surprised to hear that she also informed me at that time of her detailed long term plans to redesign the layout and overall look of the actual identification card to be more fitting with the “proper stature of the program and school.”

Adelaide stayed connected to the Media Management program, often returning to inform us of whatever project she was working on at the moment and to offer any assistance that she might be able to give. She actively assisted in soliciting sponsors for last year’s Film Festival and vigilantly attended every event that was held by the School for Business. The last time we spoke this summer, she wanted marketing data about the Media program and the film festival, informing me that it was her intention to secure a corporate naming sponsor who could underwrite the long term institutionalization of the film festival.

Our condolences go out to her family and friends. The viewing and services will be held at the House of Hills Funeral Home at 1000 St. John’s Place in Brooklyn on this Sunday, September 30, 2012.

Viewing will begin at 4 p.m., followed by a service at 7 p.m.

Burial will be conducted on Monday.

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Posted by MCNY Media Management Blog in Media Management Graduates, Media Management Students, Uncategorized, Voices from the Global Village. Comments Off

SAVE THE DATE MCNY 4th Annual Short Film Festival April 4 and 5, 2013

September 22, 2012

MCNY 4th Annual Short Film Festival, April 4 and 5, 2013

Be sure to mark your calendars to Save the Date for the Metropolitan College of New York 4th Annual Short Film Festival scheduled for April 4 and 5, 2013 at Metropolitan College of New York. Come join students as they present the best entries and announce the winning Short Film submission. The annual festival, which grew out of an in-class live case study, is organized and planned by students in the Media Management MBA program, and provides opportunities for experiential learning opportunity for students to engage in practical applications of the theoretical business and media topics learned in class.

Last year’s festival, with a theme of New Faces in Film, featured entries from 7 different countries and was supported by established entertainment industry leaders and corporate and community sponsors. MCNY was proud to welcome award winning filmmakers Danielle Lurie, Parris Moore, Michael Pinckney, financier Ritika Hiranandani and Oscar® nominated filmmaker Samuel Pollard, among the speakers at the 3rd Annual Short Film Festival.

The MCNY Media Management MBA students were also honored to work with Kraft, Essence, Tourism Malaysia, Subway, Lords Bakery as well as MCNY Media Management MBA graduates/entrepreneurs Little Kingdom, Cinematiq, Soi66, Yamerra and the Crosby Collective as sponsors of the festival and in support of the efforts of our students in organizing the festival.

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Posted by MCNY Media Management Blog in 4th Annual MCNY Short Film Festival, Media Management Graduates, Uncategorized, Voices from the Global Village. Comments Off

Voices from the Global Village: Oscar® nominated Sam Pollard to speak at MCNY 3rd Annual Short Film Festival April 12, joins filmmakers Danielle Lurie, Parris Moore, and Ritika Hiranandani to speak April 13; sponsors line up to support the Festival.

April 2, 2012

Award winning and Oscar® nominated filmmaker Samuel Pollard, is confirmed to join Danielle Lurie, Parris Moore, and Ritika Hiranandani as speakers at the Metropolitan College of New York’s 3rd Annual Short Film Festival on April 12 and 13 from 6-9pm in the school’s Conference Center at 431 Canal Street, New York, NY.

This year’s festival, with a theme of New Faces in Film, continues to grow and gain the support of established entertainment industry leaders and corporate and community sponsors. MCNY is proud to welcome Essence, Tourism Malaysia, Subway, Little Kingdom, Cinematiq, Lords Bakery, Soi66 and Yamerra as they join returning sponsors Kraft and the Crosby Collective to support the efforts of our Media Management MBA students in organizing this year’s festival.

About the Panelists:

Sam Pollard is an accomplished film and video editor and a documentary producer/director whose work spans almost 30 years. He began his career in 1989 with Eyes on the Prize II: America at the Racial Crossroads and received an Emmy® for an episode he produced. Between 1990 and 2000, Pollard edited a number of Spike Lee’s films: Mo’ Better Blues, Jungle Fever, Girl 6, Clockers, Bamboozled and received an Oscar® nomination for 4 Little Girls. He recently won his sixth Emmy® for best editing on the HBO documentary By the People: The Election of Barack Obama. His most recent film, Slavery By Another Name, premiered on PBS in February of this year.

Slavery By Another Name — Director: Samuel Pollard

Parris Moore, who holds an MBA in Media Management from MCNY, produced the film Black Ninja, and is a Producer of the film Kinyarwanda, which debuted at Sundance in 2011 and was released in theaters by the AFFRM in December 2012. The film won the World Cinema Audience Award in the Dramatic Category in Sundance and was nominated for 3 NAACP awards. Kinyarwanda is based on true accounts from survivors who took refuge at the Grand Mosque of Kigali and the madrassa of Nyanza during the Rwandan genocide. It recounts how the Imams opened the doors of the mosques to give refuge to the Tutsi and those Hutu who refused to participate in the killing.

Kinyarwanda — Producer: Parris Moore

Danielle Lurie has been named as one of Filmmaker Magazine’s ’25 New Faces of Independent Film,’ and a fellow of IFP’s 2011 Emerging Visions symposium. Her debut short film, In the Morning, premiered at the 2005 Sundance Film Festival, and has won nine film festivals to date, including ‘Best Narrative Short’ at the Oscar® qualifying Nashville Film Festival. On the narrative side, Danielle has written screenplay adaptations of Jamaica Kincaid’s novel, Lucy, to star Zoe Saldana (Avatar, Star Trek) as well as an excerpt of Nicholas Kristof’s best selling book, Half the Sky, directed by Marisa Tomei and Lisa Leone, for a PBS series. Danielle is also adapting another Nicholas Kristof NY Times article into a full-length screenplay that she will direct titled Usha, set in the slums of India. She is also attached to direct the film adaptation of Marina Budhos’s book Ask Me No Questions, produced by Jane Startz.

In the Morning — Writer/Director: Danielle Lurie

Ritika Hiranandani is an independent filmmaker and distributor serving US and Bollywood markets. She is President and CEO of Atlantic-Crossing LLC, a technical services company that offers software-consulting services to corporate clients including Western Union, Godrej, National Stock Exchange of India, Tata, and Videocon. Through her most recent company, Atlantic Crossing Productions, she partners with leading international television and film production and distribution companies and broadcasters who have been involved in producing motion pictures, soap operas, reality television, game shows, tele-films, title animations and related software for companies ranging from NBC to Turner Broadcasting as well as numerous production, advertising, public relations and media companies in both the US and India. Her recently distributed films include Lava-Kusa: Warrior Twins, and Bruce-The Challenge.

Lava Kusa: Warrior Twins

The festival, which is organized and planned by students in the Media Management MBA program, provides opportunities for experiential learning where students can engage in practical applications of theoretical topics learned in class. “We are honored to host these accomplished film professionals to speak with our students and guests at the Festival and provide a forum for them to share their insights and wisdom on becoming future business leaders and navigating this rapidly changing time of convergence, globalization and digitization in the film industry,” says Kristie Velasco, Adjunct Professor & Coordinator, Media Management MBA Programs for MCNY.

The event is free and open to the public. Information is also available on our school Facebook page at www.facebook.com/mcnyedu.

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Posted by MCNY Media Management Blog in 3rd Annual MCNY Short Film Festival, Graduate Achievements, Media Management Graduates, Media Management Students, New Faces in Film, Voices from the Global Village. Comments Off

Voices from the Global Village: Attorney, Publisher and Entrepreneur L. Londell McMillan to speak to students at MCNY tonight

March 6, 2012

The MCNY Media Management MBA Program is proud to welcome internationally recognized attorney, publisher and advocate, L. Londell McMillan to speak with MBA students at the college tonight, March 6 at 6pm. The evening of conversations with our students will be facilitated by Prof. Kristie Velasco, Coordinator of the Media Management MBA Program, and Prof. Bernard Jackson, III.

Mr. McMillan, who specializes in the law of business and commercial transactions, litigation, communications, entertainment, intellectual property, and government affairs, is recognized as one of the most influential leaders of his generation. In addition to being a partner and co-head of the Media and Entertainment Global Industry Group at the international law firm of Dewey & LeBoeuf LLP, he is also an entrepreneur and Executive Publisher of the re-focused Source Magazine (www.thesource.com) and the recently launched Jones Magazine (www.jonesmag.com) (a high-end fashion, beauty and travel shopping guide for women).

Over the years, Mr. McMillan’s elite client list has included legendary artists, professional sports clients, authors, legislators, executives and businesses in the communications, media, entertainment, and real estate industries. He is also currently one of the co-owners and investors in the New Jersey Nets NBA basketball team and Brooklyn’s Atlantic Yards development project.

In 2008, Mr. McMillan was named as one of The National Law Journal’s 50 most Influential Minority Lawyers in America along with U.S. Attorney General Eric Holder, Vernon Jordan and Harvard Prof. Charles Ogeltree, among others; and in 2007 he was recognized as one of New York’s Super Lawyers, a distinguished honor for top lawyers in New York State. He was a recipient of the prestigious MBBA Haywood W. Burns, Lawyer of the Year Award in 2001 and featured on the cover of the Black Enterprise Magazine’s December 2003 issue. Mr. McMillan has also been honored alongside Kenneth Chenault, Stanley O’Neal and Richard Parsons among Crain’s 100 Most Powerful Minority Leaders.

It was just announced that Mr. McMillan will receive the Reginald F. Lewis Award, which honors African American entrepreneurs who succeeded internationally in business before the age of 50 on June 26 in East Hampton, NY.

Mr. McMillan was born in the Tompkins housing projects of Bedford-Stuyvesant, Brooklyn; he is a graduate of Brooklyn Technical high school, the School for Industrial and Labor Relations at Cornell University, and New York University School of Law.

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Voices From the Global Village: NEXT Art Gallery installs and opens new art exhibition by Thaddeus Radell: The Will to Remember – A Show About the Layers of Memory

February 13, 2012

The Metropolitan College of New York Media Management MBA program is pleased to announce the opening of The Will to Remember – A Show About the Layers of Memory, featuring the drawings, paintings and reliefs of artist Thaddeus Radell at NEXT Art Gallery, located in the shadow of the Tribeca Film Festival at the college on 431 Canal Street, New York, NY on February 11, 2012. The show will run through March 9, 2012

Founded in the Fall Semester of 2001 by Dr. Faye Ran, Professor of Media, and the MCNY Media Management MBA students in her Arts Administration class, the NEXT Art Gallery was created as a class project focusing on designing a gallery space and mounting an exhibition. NEXT Art Gallery was an immediate success with students, faculty, administration, and members from the surrounding communities both excited by and appreciative of the works shown.

Described as the “sui generis painter of evanescence and the quicksands of loss,” in The Will to Remember – A Show About the Layers of Memory, Radell features painting that have been described as “filled with agitated lines and anonymous, featureless figures. They are almost apparitions, struggling glimpses of painful memories in which there is a visceral, layered effacement of time, of oneself and others.” We see in the paintings “embedded flashes of colors, and the thick impasto of repression, regret and bereavement.”

Born and raised in Michigan, Thaddeus Radell completed his B.F.A. at University of Detroit/Mercy before moving to New York City to study with Leland Bell and Paul Resika at Parsons School of Design. Soon after receiving his M.F.A. in 1982, Radell was offered a position at the Lacoste School of Art and subsequently moved to France where he spent the next fourteen years, dividing his time between his studios in Provence and Paris. Returning to New York City in 2000, he now exhibits and curates regularly in the city and teaches at Pratt Institute, Parsons School of Design and BMCC, CUNY.

Met with such resounding approval and support, it was decided that NEXT Art Gallery would become a permanent feature of the Institution. NEXT Art Gallery has the following goals and objectives:

To encourage the development of traditional and experimental art forms in all mediums.

To support and promote emerging and under-represented artists of all ages and all ethnicities by offering them a central venue in SoHo, an internationally renowned art center, to show their work.

To educate and develop audiences by having innovative art shows and show-related events.

To train future art and cultural industry administrators.

Dr. Ran curates the NEXT Art Gallery year round and mounts new installations each semester with her Arts Administration students. Artists interested in exhibiting in the NEXT gallery are encouraged to submit slides (10 to 20 maximum), a project description and an artist biography.

Please send all materials, along with a self-addressed, stamped envelope to the following address:

Next Gallery Curatorial Committee
Metropolitan College of New York
Room 1434
431 Canal Street
NY, NY 10013

Materials can also be sent electronically to FRan@mcny.edu

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Posted by MCNY Media Management Blog in Gallery Opening, MCNY Faculty Achievements, MCNY Media Management MBA Faculty, NEXT Art Gallery, The Will to Remember Thaddeus Radell. Comments Off

Voices From the Global Village: MCNY 3rd Annual Short Film Festival — April 12-14, 2012!

February 5, 2012

MCNY 3rd Annual Short Film Festival
MARK APRIL 12-14, 2012 on your calendar as the MCNY 3rd Annual Short Film Festival organized and sponsored by the Media Management MBA Program.

The MCNY Media Management MBA Program will host its 3rd Annual Short Film Festival on April 12, 13 and 14. The theme of this year’s festival is “New Faces in Film” and plans for the three days include panel discussions and networking opportunities with entertainment and media industry leaders, prizes, raffles and film screenings as well as awards for the Best Festival Short Film and the Best MCNY Student Festival Entry.

Begun as a live case study class project in one of the Media Management classes in 2009, the festival is quickly becoming an established event for the entire MCNY community as it continues to grow in size and provide hands on learning opportunities for our Media Management MBA students.

The first of its kind in the nation, the MCNY Media Management MBA program remains the only one year accelerated specialized MBA program in Media Management, fusing the study of general MBA core competencies in economics, finance, marketing, operations, management, and accounting with intensive exploration of media specific fields essential for effective media management. Located in the shadow of the Tribeca Film Festival, MCNY’s Media Management MBA program provides students with the tools necessary to successfully navigate the unique nuanced business, operations and management characteristics of the media and entertainment industries by providing students with a comprehensive analytical overview of the media industries including entertainment law, new media, broadcast, film, music and publishing industries, media marketing, advertising & public relations, arts administration & cultural heritage management, and media theory.

The Festival will begin accepting short film entries shortly. For additional information follow our Twitter accounts or contact Prof. Kristie Velasco, Program Coordinator.

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Voices From the Global Village: Media Management MBA Program Coordinator/Adjunct Professor Kristie Velasco has been awarded a research grant by MEIEA®!

January 18, 2012

As part of their 2011-2012 cycle of Research Grants, the MEIEA® Grant Award Committee has approved awards for the 2011-12 academic year. Among the recipiants were Storm Gloor (University of Colorado, Denver), Monica Herzig (Indiania University), and Kristie Velasco (Metropolitan College of New York). (http://www.meiea.org/)

The Music and Entertainment Industry Educators Association (MEIEA®) is an international organization that was formed in 1979 to bring together educators with leaders of the music and entertainment industries. The primary goal of MEIEA® is to facilitate an exchange of information between educators and practitioners in order to prepare students for careers in the music and entertainment industries.

In April, 2011, the National Academy of Recording Arts and Sciences (NARAS) announced that it would be restructuring the categories for the Grammy Awards distributed each year for music recordings in the industry. Pronounced as part of an evolution process begun in 2009, the number of the categories that are awarded in 2012 will be decreased to 78 from 109. Working with MCNY MPA/MBA, Media Management grad Nathasha Cresap, the MEIEA® grant will defray the costs to conduct research and develop a conceptual paper providing a legal, statistical and socio-economic/political impact analysis of the restructuring of Grammy award categories by NARAS.

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Posted by MCNY Media Management Blog in MCNY Faculty Achievements, MCNY Media Management MBA Faculty, Media Management Graduates, Media Management Students, Voices from the Global Village. Comments Off

SAVE THE DATE: MCNY 3rd Annual Short Film Festival — April 12-14, 2012!

January 11, 2012

MARK APRIL 12-14, 2012 on your calendar as the MCNY 3rd Annual Short Film Festival organized and sponsored by the Media Management MBA Program.

The MCNY Media Management MBA Program will host its 3rd Annual Short Film Festival on April 12, 13 and 14. The theme of this year’s festival is “New Faces in Film” and plans for the three days include panel discussions and networking opportunities with entertainment and media industry leaders, prizes, raffles and film screenings as well as awards for the Best Festival Short Film and the Best MCNY Student Festival Entry.

Begun as a live case study class project in one of the Media Management classes in 2009, the festival is quickly becoming an established event for the entire MCNY community as it continues to grow in size and provide hands on learning opportunities for our Media Management MBA students.

The first of its kind in the nation, the MCNY Media Management MBA program remains the only one year accelerated specialized MBA program in Media Management, fusing the study of general MBA core competencies in economics, finance, marketing, operations, management, and accounting with intensive exploration of media specific fields essential for effective media management. Located in the shadow of the Tribeca Film Festival, MCNY’s Media Management MBA program provides students with the tools necessary to successfully navigate the unique nuanced business, operations and management characteristics of the media and entertainment industries by providing students with a comprehensive analytical overview of the media industries including entertainment law, new media, broadcast, film, music and publishing industries, media marketing, advertising & public relations, arts administration & cultural heritage management, and media theory.

The Festival will begin accepting short film entries shortly. For additional information follow our Twitter accounts or contact Prof. Kristie Velasco, Program Coordinator.

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Posted by MCNY Media Management Blog in 2nd Annual MCNY Media Mangement Film Festival, 3rd Annual MCNY Short Film Festival, Media Management Students, New Faces in Film, Uncategorized. Comments Off

Voices from the Global Village: The Students Speak — Chris Figueroa “Video Chatting in Commerce”

January 4, 2012

The future of digital media: the evolution of video content on the web.

The day is coming when video chatting over the Internet to do business will be as common as walking into a store and starting up a conversation with an employee. By sitting in front of a computer, with a couple clicks on a mouse or keypad, you will be able to instantly engage a company employee who will appear on your screen and ask “Hi, how I can I help today?” It’ll be face-to-face “human” interaction, except that it will be done by hundreds of thousands of ones and zeros blasting through cyber space to replicate your image on the other end of the webcam. While it may not compare to the tactile experience of walking into a store, holding a product in your hands and trying it out, or purchasing it on the spot and then being able to take it home with you, a customer will still have the ability to “enter” a store and talk to staff about products and costs. This is where the future of digital media is headed and fast!

The fact is many businesses are already selling exclusively through the Internet without their customers having to physically walk into a store to purchase products. E-commerce is booming with companies like Amazon revolutionizing how the economics of supply and demand. However, it’s obvious that video- to-video chat functions are a growing trend.

Recently Facebook added a video-to-video chat feature to their text chat function. Now you can go on Facebook and video chat with your friends, family and social networking buddies just as if you were using Skype, iChat or any other kind of video-to-video program. This is good for Facebook because it gives you another reason why you can just stay on their site to video chat instead of going elsewhere. Google has taken it a step further by allowing Google + users to video chat with up to ten friends at a time, all while watching YouTube videos simultaneously. It’s called a “Google Hangout” and I will admit it’s fun but it’s only the beginning. If Google were smart they would add the ability for users in a “Google Hangout” to view Internet webpages together and seamlessly without having to send websites links back and forth to each other to review.
IChat and Skype already have this feature it’s called a “screen share” but it’s slow and IChat and Skype obviously don’t have all the other things such as the whole social networking aspect that “Google +” and “Facebook” have.

It won’t be long before this feature can become tool to help lead the way for companies to do business and make money in the future. However, three issues must be considered for there to be widespread adoption of video to video chat functions in retail commerce:

First, mobile broadband with which we are most commonly familiar, 3g, 4g etc., cannot keep up with the rapid growth and usage of mobile devices, mobile technologies and other digital media consumption – especially not if we are regularly engaged in video-to video chat encounters. This is one of the reasons why Apple’s new Facetime will only be available through a Wi-Fi connection until 4g, 5g, or 6g can catch up.

The second reason is that, with no economies of scale, video-to-video chat functions are still fairly expensive to provide on a mass basis to individuals. For example, to run a large scale video-to-video chat function on a website requires expensive software, like the Adobe Flash Interactive Media Server, which can cost around $4,600 dollars and up and that doesn’t even include the thousands of dollar in frequent updates that are required to keep the system running bug free. The major players in the industry can afford this cost easily but don’t forget the high cost of bandwidth and server space based on the amount of users and traffic for a specific site. These costs can reach in the tens of thousands without video-to-video chat functions; just image the cost when you factor in this feature.

The third reason is people are still hesitant with the idea of doing business in a video-to-video format. Being on a webcam, one on one with a stranger, to buy something or inquire about a product is something that most people might still find a little awkward. When you walk into a store you’re still in public so there are usually other people around and you feel more comfortable interacting with an employee that is a stranger to you. But when you’re on a web cam, it’s a little bit more personal, it’s more one on one, more face to face and the comfort zone of being in public is just not there. Regardless, as video-to-video chat functions become more and more common and more generally accepted as a norm in society then you will start to see more websites providing video-to-video services to conduct business. Once the major websites and businesses start doing it then you’ll start to see everyone else follow their lead.

Regardless of trepidations about the how, what and where, the important thing to keep in mind is this kind of video-to-video chat feature on the web is only the beginning. Because of this, I have decided to start my own e-commerce business, which will launch shortly. The business will be fully online and Internet based, and one of the key features that set us apart from our competition is… Yep you guessed it, a video-to-video chat feature that will allow business to run smoother, instantly and more relevant to the Internet age that we live in. It make sense to me and that is exactly why I’m betting on the fact that you will see a lot more companies using video-to-video chat to add a nice feature and function to their websites and business models.

Chris Manhattan Figueroa
CEO of Amy’s List
MBA Student and Internet Entrepreneur

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Voices from the Global Village: The Students Speak — Debie Lachman, “Social Media: The Value of Conversation”

December 12, 2011

As we end the year and enter the holidays, our students are taking finals, finishing papers and completing their other various course requirements in all of our programs.  For our MBA students, this means that they are also engaged in assessing and evaluating the success of their Constructive Actions, which is one of the unique features of an education at Metropolitan College of New York.

The Constructive Action is one of the tools MCNY uses to integrate the essential educational components of theory and practice into a cohesive and comprehensive whole in order to bridge the gap between the academic and business worlds and resolve the pedagogical dichotomy of emphasizing theory as advocated by most academic institutions versus the emphasis on the practical, applied approach advocated by the business community.   We achieve this by utilizing Purpose-Centered Education as a teaching model, where we fuse the acquisition of highly specialized industry specific knowledge with the study of professional managerial skills by combining classroom instruction in the Dimensions classes with applied knowledge and practice gained through Purpose Seminars and the Constructive Action.

Thus, in the MCNY Media Management MBA program, we provide students with an exemplary business education while also equipping them with the tools necessary to successfully navigate the unique nuanced business, operations and management characteristics of the media and entertainment industries.  Their studies include a comprehensive analytical overview of all aspects of the media industries, including entertainment law and contracts, the film, broadcast, music and publishing industries, art and theater administration as well as new media and marketing.   They are therefore prepared to enter the rapidly changing media industries with the knowledge and skill to develop models for successful exploitation and utilization of social and mobile media in the delivery of traditional entertainment industries; manage and develop new successful business models in changing music and publishing industries in light of digitization and convergence; and, be at the forefront of administration of successful business models for developing “new” media industries, entrepreneurial media ventures or improved service methods within media businesses.

Over the next few weeks, we want to take the opportunity to use this blog to feature those voices from the global village of our Media Management MBA students, discussing issues they have been studying and engaged in developing as part of their Constructive Actions.

As always, we welcome your comments and thoughts.

Kristie Velasco, Coordinator, MBA Media Management Program

 

Social Media: The Value Of Conversation

Welcome!  Allow me to first introduce myself.  My name is Debie Lachman, and I am a media marketing enthusiast.  I am also currently an MBA Media Management student at Metropolitan College of New York.  I have a strong background in art, advertising and communications design producing various projects from desktop publishing to branding, photography, advertising campaigns, print media, typography, and market research.  See my website www.debielachman.com for sample works.

Being a native to the “social” media world which is in the midst of a miraculous technological transition, I have seen and experienced the best of both worlds.  It seems like just yesterday I was submitting my assignments on floppy disks, where today, I am doing everything digitally.

Coming from a communications design background producing print advertising campaigns, the times of trimming and mounting ads has become obsolete and unnecessary manual labor.  All the hard work of perfecting edges and applying glue to ensure the images held in place takes away from allowing the limited viewers to focus on the actual campaign. This is no longer the case; social media has emerged, allowing mass communication with many rooms full of media experts anywhere, at any time.  Artists can display an array of works all over the Internet and generate conversations online about their works.  This new media can help any individual or organization find a voice online, and that’s exactly what it has become!

If you are reading this blog, you probably have already figured out the growing importance of getting your information from the Internet, and would be surprised how many people still do not understand the value of social media networks.  However, as the video below shows, there are many who still do not understand that social media networking sites such as, Facebook, Twitter, and LinkedIn have become immensely popular over the years and have grown to become the norm as the platform for engaging others of thought, ideas, and overall personality, whether as an individual or organization.

 
 
 

The potential of Facebook has far exceeded the expectations of businesses and marketing professionals. What first started as a site to for college students to socialize or to connect family and friends that you might not see on a regular basis has become a platform for daily conversation and a tool to encourage brand awareness.  The very same stage used to highlight one’s personality created a domino effect of influence worldwide, closing the barriers of local and long distance.  Many in search of lost friends and family members have also adapted to this new media, creating even larger communities online, all living as neighbors in a virtual world.  Not being a part of this virtual community as an organization is almost equivalent to being non-existent.

Twitter is another sensation to hit the online world. According to BBC News and technology reporter, Maggie Shiels, Twitter has now accrued 200 million users and its popularity continues to grow.  And yet, what is Twitter many still ask?  That’s simple, Twitter is a real-time information network that connects one to the latest information about what they may find interesting.  The most unique aspect of this particular social network is that each Tweet is 140 characters in length, encouraging users to become creative within that space.  While this all sounds great for individuals, another question many are facing is how Twitter can help them improve or grow their businesses.  Twitter connects businesses to customers in real-time by sharing information quickly with those who are interested in their product and services.  By gathering real-time market intelligence and feedback, businesses can improve their product and services, build relationships with their consumers to produce overall customer satisfaction.

Now, if Facebook and Twitter is not your thing, LinkedIn is yet another option, and perhaps the most important one in a professional world.  LinkedIn is a professional social networking site that helps one establish a professional profile, stay in touch with colleagues and friends, find experts and ideas, and explore opportunities.  How is this different from any other social media site you ask?  Well, LinkedIn actually allows you to control the first impression people get when searching for you online; this is because LinkedIn profiles rise to the top of search results.

It is critical for today’s small business managers and owners to understand that in today’s competitive economy, efficiency helps in the decision making process of consumers if they are to leverage the benefits of social media networks for the businesses.  If positive information about your product is readily available, it can only work in your favor.  Businesses who do not engage in conversations with their consumers on a personal level lose vital information on consumer satisfaction.  These new media networks have replaced traditional public relations methods, by giving any one individual or business the control to promote and market their brands using pure conversation online.

For many companies and individuals, not having a presence online can be perceived as being practically non-existent, and so, therefore, establishing an online presence and understanding the basics of online and social media marketing is a critical start up requirement if you hope to compete as a business today.

Just imagine a world where online users are eager to share ideas, comments, and suggestions about what you are providing them and how to improve so they can continue to support your product or services…This is all possible with social media!

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