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MBA in Media Management

Course Offerings

Each semester combines academic study with actual managerial experience. In the first semester, students focus their efforts on creating a comprehensive business plan for a media-related venture designed to satisfy a need, realize an opportunity, or address a challenge within a given media industry. In the second semester, students implement aspects of their business plans and in the third semester they develop and implement a marketing plan to promote their respective media ventures.

Dimensions Credits Semester 1 Semester 2 Semester 3
Purpose Seminar/ Constructive Action 4 Planning a Media Venture: Business Plan Producing a Media Venture: Managerial Practicum Promoting a Media Venture: Marketing Practicum
Values & Ethics 2 Entertainment Law Contract Negotiations & Drafting Media, Culture & Society
Self & Others 2 Media Economics & Finance Organizational Behavior & New Directions in Media Management International Business
Systems I 2 Broadcast, Cable and Related Telecom Industries The Publishing Industry Music Industry
Systems II 2 Film Industry Multimedia Industry & E-Commerce Theatre & Performing Arts Industries
Skills 3 Accounting for Entertainment & Com Arts Industries Multimedia Industry Design and Production Com Arts & Entertainment Marketing, PR & Promotion
Communications 2 Entrepreneurship & Business Planning Management Information Systems Arts Administration

Semester 1

Purpose Seminar / Constructive Action: Planning a Media Venture/The Business Plan (FLD 510 PCA) (4 credits)
The Constructive Action requires students to analyze media industry trends, needs, and opportunities in their respective areas of expertise. Students create a comprehensive business plan describing the scope, purposes, strategies, and methodologies for realizing an entrepreneurial or intrapreneurial media venture.
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Entertainment Law (LAW 510 VAL) (2 credits)
An overview of the interrelationship between law, ethics and entertainment industries focusing on the scope of rights that attach to an entertainment enterprise, and the variety of legal, ethical and developmental issues which may arise in various entertainment business contexts including radio; television; cable; theatre; motion pictures; music; publishing; and new media.
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Media Economics and Finance (FIN 510 SEL) (2 credits)
Basic principles of micro and macroeconomics as applied to media-industry analysis and venture creation. Students study the practical, economic, and legal aspects of putting together financing packages for media ventures.
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Broadcast, Cable and Related Telecommunications Industries (COM 510 SYS) (2 credits)
A survey of electronic media management principles and practices and electronic media structures, services, and products. This course also covers the history and development of telecommunications, radio, TV, cable, as well as emerging technologies, products, and services.
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Film Industry (FLM 510 SY2) (2 credits)
An overview of the film industry management principles and practices including the motion picture industry, stressing social, technological, political and economic factors that have contributed to changing artistic, financial, distribution, and exhibition practices both nationally and internationally.
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Accounting for Entertainment and Communication Arts Industries (ACC 510 SKI) (3 credits)
The use of relevant financial data to provide guidance for managerial decision making; cost and managerial accounting functions; techniques and controls for creating accurate balance sheets and income statements; specific media industry accounting practices.
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Entrepreneurship and Business Planning (BUS 510 COM) (2 credits)
Students research possibilities for creating beneficial and profitable media ventures. They assess competitive environments and performance prospects, then draft the essential legal, financial and marketing components of a business plan.
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Semester 2

Purpose Seminar / Constructive Action: Producing a Media Venture/Managerial Practicum (FLD 520 PCA) (4 credits)
The Constructive Action requires students to actualize their business plans, enact strategies based on their respective goals and objectives, and monitor and evaluate the outcomes of implementation, revising, adding, deleting or adjusting strategies as needed. Includes a survey of electronic media structure, products and services as well as electronic media management principles and practices.
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Contract Negotiations and Drafting (LAW 520 VAL) (2 credits)
An overview of value issues inherent in contractual obligations, conflict resolution, and negotiation. Students study the types of agreements and contracts necessary for prudent and profitable employment and media-industry operation, and learn how to negotiate and draft legal agreements.
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Organizational Behavior and New Directions in Media Management (MGT 520 SEL) (2 credits)
A study of media industry structures, and management models. This course analyzes media industry behavior relative to suppliers, competitors, employees, and consumers and applies organizational theory and management principles to media industry needs, problems, and opportunities.
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The Publishing Industry (PUB 520 SYS) (2 credits)
A study of the book, magazine, newspaper, and web publishing industries, including their respective social and economic histories, characteristic business structures, editorial and circulation principles, product design and production, marketing practices, and channels of distribution. This course will also examine the impact of new technologies on publishing industry product and practice.
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The Multimedia Industry and E-Commerce (BUS 520 SY2) (2 credits)
An overview of the multimedia industry, its managerial structures, practices, products and services. Particular attention will be paid to the evolution of digital economy, and the structure and growth of e-commerce and web based businesses.
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Multimedia Industry Design and Production (MIS 520 SKI) (3 credits)
Students create multimedia presentations related to their media ventures, combining two or more of the following elements: text, sound, still images, video, animation, and web sites for their respective media ventures.
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Management Information Systems (MIS 520 COM) (2 credits)
An overview of information systems, components and properties, and types of information useful to end-users. This course combines theoretical, managerial and hands-on approaches to the study of computers and information technologies for problem solving and decision making in media industry environments.
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Semester 3

Purpose CA: Promoting a Media Venture/Marketing Practicum (FLD 530 PCA) (3 credits)
The Constructive Action requires students to design and implement a marketing plan for their media product or service; evaluate the success or failure of their strategies and goals; then revise and augment their marketing and PR strategies for continuous development, growth, and profit.
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Media, Culture, and Society (SOC 530 VAL) (2 credits)
A historical, empirical, and critical analysis of media and culture, including semiotic, structuralist, poststructuralist, postcolonial, Marxist, and Feminist approaches to media research and analysis. Students explore issues of media literacy and socialization; the rise of mass mediated culture; cyberculture; recent changes in media industries; and relationship of media organizations and markets to structures of power and influence in society.
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International Business (BUS 530 SEL) (2 credits)
Principles and practices of international business management including the geographic, demographic, technological, political, economic and socio-cultural forces that influence national/international media-related business management.
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The Music Industry (MUS 530 SYS) (2 credits)
The history of the music industry via various musical genres (e.g. pop, classical, jazz, etc.)from product creation, financing, production, and marketing to music industry relations with publishing, television, radio, theatre, and movie industries; and the influence of technology on artistic and commercial trends in the music industry.
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Theatre and Performing Arts Industries (THE 530 SY2) (2 credits)
An overview of commercial & community theatre management structure and practice; dance company management; touring company management; mixed-media; and special events management.
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Communication Arts & Entertainment Advertising, Public Relations, and Promotion (MKT 530 SKI) (3 credits)
Principles of market research and design; marketing media-related products and services; the interdependent aspects of marketing, distribution, and exhibition in film, multimedia, broadcast, and non-broadcast industries; special events and sales promotion; public relations and publicity for media related products and services.
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Arts Administration (ART 530 COM) (2 credits)
An overview of arts administration; individual artist management; managing galleries, museums, and cultural heritage institutions; arts financing and marketing; managing not-for-profit organizations; the development of artist-run businesses; issues of private and public funding; philanthropy; volunteerism; and community relations.
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Mailing Address MCNY (431 Canal Street New York, NY 10013 · 529 Courtlandt Avenue Bronx, New York 10451)
Phone Number  (800) 33 THINK | 212 343 1234