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The Bachelor of Business Administration

Course Offerings

The program focuses on 8 essential Purposes:

The complete degree program requires 120 credits. Each semester students earn 15 credits. Each credit represents either 15 semester hours of class work plus 30 hours of study.

 Bachelor of Business Administration Course Offerings

 LEGEND:  Constructive Action Course General Education Course Business Course Career Track Course

PURPOSE Semester 1
Self Assessment & Career Planning
Semester 2
Working in Groups
Semester 3
Market Analysis, Planning & Promotion
Semester 4
Entrepreneurship and Managing the Small Business
Semester 5
Managing Information and Change
Semester 6
Human Resource Management
Semester 7
Managing Capital Markets
Semester 8
Long Term Planning
CONSTRUCTIVE ACTION FLD 112 PCA
Developing Career Goals
FLD 122 PCA
Developing Team Dynamics
FLD 232 PCA
Crafting a Marketing Strategy
FLD 242 PCA
Identifying Ventures
FLD 352 PCA
Developing Implementation and Change Plans
FLD 362 PCA
Creating a Human Resource Plan
FLD 472 PCA
Creating Financial Plans
FLD 482 PCA
Actualization of the Business Plan
VALUES & ETHICS ENG CC 110
Critical Thinking & Writing
ETH CC 120
Contemporary Values & Classical Ethics
SPE CC 160
Public Speaking & the Art of Persuasion
GOV CC 150
American Government
PSC CC 140
Political & Economic Philosophy
ENG 361 VAL
Managerial & Business Writing
HUM 471 VAL
World Civilizations
ART CC 170
Empowerment Through the Arts
SELF & OTHERS BIO CC 180
Human Biology
SOC 121 SEL
Introduction to Sociology
MKT 231 SEL
Principles of Marketing
MGT 241 SEL
Entrepreneurship
ECO 351 SEL
E-Commerce & the Digital Economy
MGT 361 SEL
Human Resources
BUS 471 SEL
International Business
BUS 481 SEL
Organizational Theory & Behavior
SYSTEMS BUS 111 SYS
Principles of Business
BUS 121 SYS
Principles of Management
ECO 231 SYS
Macroeconomics
ECO 241 SYS
Microeconomics
LAW 351 SYS
Business Law
MTH 361 SYS
Managerial Statistics
FIN 471 SYS
Principles of Finance
BUS 481 SYS
Strategic Planning & Business Policy
SKILLS MIS CC 130
Computer Applications: For Profit and Non-Profit Management
MTH 123 SKI
Business Math
ACC 231 SKI
Principles of Accounting I
ACC 241 SKI
Principles of Accounting II
MIS 351 SKI
Principles of Project Management
MKT 361 SKI
Advertising and Public Relations
BUS 471 SKI
Operations Management
FIN 482 SKI
Financial Analysis & Modeling

Career Tracks to be Taken in Place of Business Electives in Purpose 6, 7 and 8

Entrepreneurship MKT 361 SKI
Advertising & Public Relations
FIN 471 SKI
New Venture Financing
MKT 481 SKI
Entrepreneurial Marketing
Accounting ACC 361 SKI
Intermediate Accounting
ACC 472 SKI
Federal Income Taxation
ACC 481 SKI
Managerial Accounting
Project Management MIS 362 SKI
Global Project Management
MIS 471 SKI
Advanced Project Management
MIS 482 SKI
Strategic Portfolio Management

Purpose 1

Constructive Action Dimension: Developing Career Goals (FLD 112 PCA) (3 credits)
To create a Constructive Action document that will highlight personal assessment and the professional development of oneself. Applications of business research to areas of management and decision making; students engage in applications of primary and secondary research to business problems; students learn to develop and implement research strategies, and learn to analyze and present their findings. 3 credits.

Values & Ethics Dimension: College Writing I: Critical Thinking & Writing (ENG CC 110) (3 credits)
The central/main themes and rhetorical strategies /modes will help students understand the interconnectedness of writing, reading, and grammar, which will be discussed in class. Focus will be placed upon structuring the expository essay, the comparison/contrast essay, the cause-and-effect essay and the argumentative essay. After completion of this course students will have many of the basic skills that will enable them to analyze, build a thesis statement, a paragraph, the body and conclusion of the essays discussed above, in order to prepare them for the modern day business professions. 3 credits.

Self & Others Dimension: Human Biology (BIO CC 180) (3 credits)
Human groups largely share a common biology, but they may also be differentiated according to the biological challenges they face. This course presents human biology in a way that connects the topic directly with the life sciences and issues of health. It starts with the concept of a healthy body and explores the mechanisms that enable the body to maintain biological order. This course will provide the student with examples of how human biology ties to current issues and problems that are relevant to their lives. Topics include human body structure and function, reproduction and development, and genetics. An emphasis is placed on the application of principles to current issues in the life sciences, including, but not limited to, common human diseases, genetic engineering, and stem cell research. 3 credits.

Systems Dimension: Principles of Business (BUS 111 SYS) (3 credits)
This course emphasizes management as a process that includes planning, organizing, staffing, directing, and controlling for establishing and accomplishing business objectives. The interrelationships that exist in various businesses will be examined. The economic structure of the private sector will be examined and students will be introduced to major concepts in finance, marketing, and other functional management areas. 3 credits.

Skills Dimension: Computer Applications: For-Profit and Non-Profit Organizations (MIS CC 130) (3 credits)
In this course students will learn the most important aspects of Microsoft Office. The course will begin with a quick overview of the Office Suite, as well as the Windows OS and Internet Explorer. After which student will then move on to the essential features for Word, Excel, Access and PowerPoint. Hands-on labs will include the use of Object Linking and Embedding (OLE) to create integrated Office documents. The last section of the course provides an overview of Outlook. 3 credits.

Purpose 2

Constructive Action Dimension: Developing Team Dynamics (FLD 122 PCA) (3 credits)
This weekly seminar serves as the work group for the Constructive Action. Classes and individual sessions with students center around discussions of the processes and materials necessary to accomplish the project for the Purpose. The Constructive Action for Purpose II focuses on becoming effective group leaders and members through an understanding of group behavior at all levels. Readings and materials are presented to supplement the other classes and clarify the performance area, with special emphasis on persuasion skills, group dynamics, and the influence of cultural variables. 3 credits.

Values & Ethics Dimension: Contemporary Values & Classical Ethics (ETH CC 120) (3 credits)
This seminar examines the development and application of values, work ethics, and codes of conduct to address individual differences and major ethical issues. Topics include an historical review of value systems; work ethics and human nature; the implications of value systems for the development of careers, work, life, and business organizations; and how different ways of thinking can be used to enhance judgment and decision-making. 3 credits.

Self & Others Dimension: Principles of Sociology (SOC 121 SEL) (3 credits)
This course will introduce you to sociology as way of asking and answering questions, as a way of thinking, and as a scientific study. In general, sociologists are interested in the relationship between individuals and society, between personal experiences and larger social conditions and historical events. To understand the perspectives, methods, and theories that sociologist use, we will focus on inequality, and, in particular, on social class, gender, race and ethnicity. 3 credits.

Systems Dimension: Principles of Management (BUS 121 SYS) (3 credits)
This course examines the nature of management and the interpersonal and analytical skills managers need to be successful. Students will examine the manager's role with emphasis on planning, organizing, leading, and controlling in a variety of organizations including profit and not-for-profit organizations. Students will examine management theories on leadership, motivation, and communication and how these can be applied to manager's every day role. 3 credits.

Skills Dimension: Business Math (MTH 123 SKI) (3 credits)
This survey course is designed to provide students with fundamental quantitative concepts and skills essential in today's business world. Various mathematical areas, including decimals and fractions, are introduced in light of business problem solving. In addition, other topics covered are annuities, present value, interest, insurance, taxation and investments. Equations and graphing will also be illustrated. 3 credits.

Purpose 3

Constructive Action Dimension: Crafting a Marketing Strategy (FLD 232 PCA) (3 credits)
The purpose of this course is to analyze the role of corporate finance techniques (theory) in the strategic planning process, and to develop a conceptual and analytical understanding (skills) of financial management by using in-class (hands-on) application exercises relevant to several formulas taught during class sessions. 3 credits.

Values & Ethics Dimension: Public Speaking and the Art of Persuasion (SPE CC 160) (3 credits)
While refining the business writing and communication skills acquired in Purpose I, this course will help students develop the skills necessary for successful interactional communication (i.e., meetings, conferences, oral presentations, essay structure) in a professional setting. 3 credits.

Self & Others Dimension: Principles of Marketing (MKT 231 SEL) (3 credits)
Introduction to the basic principles and concepts of marketing theory and practice. Topics include: the marketing environments, marketing mix and segmentation, product planning, distribution, promotion, and service marketing. Students will examine marketing concepts in relation to key constituencies of companies. Current topics will be used as examples. 3 credits.

Systems Dimension: Macroeconomics (ECO 231 SYS) (3 credits)
This course is an introductory macroeconomics course that provides students with an overview of how the economy operates and choices made given scarcity and limited resources. Students in this course will examine the major factors that affect output, unemployment, and inflation. Using the tools of economics such as supply and demand analysis students will examine how the gross domestic product is measured (GDP), what impacts economic growth and productivity as well as unemployment and inflation. Students will also examine how monetary and fiscal policies are developed and in the U.S and the role of the Federal Reserve System, money markets and government influence economic outcomes. 3 credits.

Skills Dimension: Principles of Accounting I (ACC 231 SKI) (3 credits)
An introduction to accounting instruction is provided with microcomputers as an accounting tool. In addition, accounting is examined as a tool for organizing business information. Financial accounting is the field of accounting that provides economics and financial information for external users, such as investors and creditors. 3 credits.

Purpose 4

Constructive Action Dimension: Identifying Ventures (FLD 242 PCA) (3 credits)
Examines the various aspects of starting, acquiring, and operating a small business enterprise. It involves comprehensive discussions of problems encountered by small businesses. A study of management principles and procedures provided methods of resolving these problems. 3 credits.

Values & Ethics Dimension: American Government (GOV CC 150) (3 credits)
An analysis of current political systems with emphasis on the United States, including decision making under different ideologies, and how individual interests become positive or negative forces for group decisions, at local, national, and international levels. This course explores the structure and dynamics of American national government, providing a broad-based introduction to the ideas and institutions that shape politics in the contemporary United States. 3 credits.

Self & Others Dimension: Entrepreneurship (MGT 241 SEL)
Course combines the necessary research and methods necessary to provide students the skill to complete a detailed analysis of their small business idea. Students will learn the research and opportunity recognition as well as evaluate processes and plans for successful venture launches. This course will also explore the individual and team mindset of seizing and growing opportunities within business as well as growth strategies.

Systems Dimension: Microeconomics (ECO 241 SYS) (3 credits)
This course will cover the area of economics commonly defined as microeconomics which is concerned with the individual parts of the economy such as individual businesses or industries, individual consumers, and individual products. Students examine the theories and concepts underlying individual areas of economic activity, as well as the dynamics of price, market structure, and operations of the firm. 3 credits.

Skills Dimension: Principles of Accounting II (ACC 241 SKI) (3 credits)
Accounting procedures in relation to payroll; valuation of resources and intangibles; the differences between partnerships and corporations; analysis and interpretation of financial statements; the impact of taxes upon business decisions. The course strives to make students versant in accounting so that they feel confident in the business setting and have the tools to excel in their work. 3 credits.

Purpose 5

Constructive Action Dimension: Developing Implementation & Change Plans (FLD 352 PCA) (3 credits)
Students will understand the requirement and application of innovation and creativity in the market place in order to survive. Because of the increasingly competitive nature of the ever-changing global business environment, this course will deliver an intensive, hands-on approach to develop the creative and innovative skills of students. Throughout the course, they will address the areas in relation within this realm and then demonstrate these skills that must always be honed and refined. 3 credits.

Values & Ethics Dimension: Values and Ethics Dimension: Political & Economic Philosophy (PSC CC 140) (3 credits)
The ideas and values that serve as the foundation of our political system; how our system differs from others; the inter-relationship between business and government; major political theories regarding the nature of authority, standards of justice, the ideal of liberty and its limitations, conceptions of a just and good society, and the best form of government. 3 credits.

Self & Others Dimension: Organizational Theory and Behavior (BUS 351 SEL) (3 credits)
This course deals with organizational structure, development, change, conflict, culture, productivity, growth, power and politics. Students will study relevant concepts regarding organization effectiveness as a function of structure and context, degrees of formality/informality; specialization; standardization; hierarchies and leadership; organizational complexity; company size and position in the firm's projected life cycle; issues of centralization; professionalism; personnel; organizational technology; quality of work life; interdepartmental relations and conflict; decision making processes; internal and external means of communications. 3 credits.

Systems Dimension: Business Law (LAW 351 SYS) (3 credits)
Drawing upon a review of the fundamentals of our legal system, this course will provide the student with an introduction to basic concepts of our system of jurisprudence, legal processes and procedures, the methods for establishing and ending business relationships, and the laws regulating our business transactions. 3 credits.

Skills Dimension: Principles of Project Management (MIS 351 SKI) (3 credits)
This course will introduce students to project management fundamentals, with an emphasis on planning. Concepts such as the definition of a project, the nature of the project team, and the role and function of the project manager are presented. An effective project manager must organize resources, work under tight deadlines, control project change and generate maximum team performance. Topics covered include: project life cycles, organization and charters, work breakdown structures, responsibility matrixes; the planning, budgeting and scheduling of systems. PERT, Gantt charts, earned value systems, project management software are also introduced. 3 credits.

Purpose 6

Constructive Action Dimension: Creating a Human Resource Plan (FLD 362 PCA) (3 credits)
This course is designed to provide an in-depth review, with hands-on applications, of current Human Resource Management theory and practice. We will consider Human Resource Management in the context of corporate strategy, with particular emphasis upon the value organizations place on their human resources. This course is also designed to be an active learning experience --- emphasizing practical learning by doing, through field work, and through an examination of the bottom-line implications of Human Resource Management. 3 credits.

Values & Ethics Dimension: Managerial & Business Writing (ENG 361 VAL) (3 credits)
Students are expected to actively evaluate real life situations within the text. After completion of this course students will have many of the basic skills that will enable them to analyze, build a thesis statement, a paragraph, the body and conclusion of the essays discussed above, in order to prepare them for the modern day business professions.

Self & Others Dimension: Human Resources Management (MGT 361 SEL) (3 credits)
Personnel administration in business organizations. Topics include employee recruitment and development, employee policies and procedures, job descriptions, training, performance evaluations, wage and salary administration and benefits; labor relations, employee safety and health as well as issues of international human resource management.

Systems Dimension: Managerial Statistics (MTH 361 SYS) (3 credits)
Introduction to descriptive statistics. how accounting data can be analyzed, interpreted and applied by management in planning and controlling business activities. An interdisciplinary approach is provided through the mix of topics involving economics, mathematics, finance and statistics. Topics included probability theory, population and sampling, statistical inference, decision theory, and presentation of data, including use of computers. 3 credits.

Skills Dimension: Advertising and Public Relations (MKT 361 SKI) (3 credits)
Principles and techniques for creating the basic forms of sales, advertising, and public relations materials. The focus is on effective written communications which support the various types of marketing efforts common to most businesses. 3 credits.

Purpose 7

Constructive Action Dimension: Creating Financial Plans (FLD 472 PCA) (3 credits)
This course is designed to give students a working knowledge of financial markets and the institutions that serve as intermediaries in the financial market. The role of the Federal Reserve, monetary policy, and financial intermediation will be emphasized. 3 credits.

Values & Ethics Dimension: Humanities: World Civilizations (HUM 471 VAL) (3 credits)
This course will survey world civilizations from A.D. 1500 to the present. The purpose is to familiarize students with the major events that occurred during this period in world history. Emphasis will be placed on illustrating how these major events combined to create the base of political, economic, social and cultural trends that shape contemporary world affairs. 3 credits.

Self & Others Dimension: International Business & Economics (BUS 471 SEL) (3 credits)
This course has a twofold purpose: to familiarize students with the world map as it exists today in terms of changed and changing national boundaries, and to study the global distribution of natural resources and industries as the basis of international trade relations. 3 credits.

Self & Others Dimension: Principles of Finance (FIN 471 SEL) (3 credits)
This course covers the basic fundamentals of finance that affect all businesses. Basic principles and techniques of financial management applicable to sound business decision-making are studied, emphasizing important financial concepts such as financial statement analysis, financial forecasting and budgeting, financial ratio analysis, net present value and internal rates of return. This course provides an overview of the fundamental principles of financial theory and practice. Students will become familiar with the financial organization and operation of a business and look at how financial decisions are made within the context of the overall corporation. 3 credits.

Skills Dimension: Operations Management (BUS 471 SKI) (3 credits)
This course will focus on project design and management; the planning, control and evaluation of operations; resource allocation; product development; individual and team job design and measurement; work scheduling; materials management and purchasing; capacity planning; facility layout; quality of the work environment; and technological change. 3 credits.

Purpose 8

Constructive Action Dimension: Actualization of the Business Plan (FLD 482 PCA) (3 credits)
As a capstone initiative, students are required to develop a business plan. They design the plan, do research and forecasting, and gain support for the plan and engage in a comprehensive examination of business considerations. 3 credits.

Values & Ethics Dimension: Empowerment Through the Arts (ART CC 170) (3 credits)
Mass media, information channels, media culture, values inherent in the structure and content of new technologies, and the influence of information systems on organizational, social, and private behavior; how these factors must be considered when undertaking new business projects and ventures. 3 credits.

Self & Others Dimension: E-commerce & the Digital Economy (ECO 481 SEL) (3 credits)
As the Internet continues to impact virtually all segments of society, it is becoming more critical for students as well as those entering or already in the workforce, to understanding the forces and dynamics behind the Digital Economy. The impacts of Internet-based Electric Commerce (EC) are probably the most significant and certainly the most widely felt. Becoming 'EC-literate' is becoming one of the requirements for success in the new digital economy. 3 credits.

Systems Dimension: Strategic Planning & Business Policy (BUS 481 SYS) (3 credits)
Introduce students to the possibilities, the challenges, and the rewards of running a business enterprise. It will introduce the student to: What managers must do and do well to make a company a winner in the game of business. strategy and Business Policy cuts across the whole spectrum of business and management which focuses on the corporation as a whole and its interactions with its environment. 3 credits.

Skills Dimension: Financial Analysis & Modeling (FIN 481 SKI) (3 credits)
This course provides students with the additional tools they need to assess the implications of creating a new venture or evaluating an existing firm. Uses spreadsheets and other software products to analyze the impacts of financial decisions related to financial statement analysis, cash budgeting, and cost of capital determination, capital budgeting, and capital structure choices. 3 credits.

Career Tracks

New Venture Financing (FIN 471 SKI) (3 credits)
This course will provide an overview of the role of development of new venture ideas, assessment of financial requirements, financial management of a small business, and entrepreneurial ventures. Students will examine the entrepreneur's and the investor's roles as well. Focus on the venture capital process and how they are formed and managed; accessing the public markets, mergers and strategic alliances. 3 credits.

Entrepreneurial Marketing (MKT 481 SKI) (3 credits)
This course will focus on the marketing plan and how entrepreneurs can effectively develop a plan that will market and grow their products. Specifically, students will learn how to use market research, surveys and emerging technologies for their entrepreneurial venture. Additionally, students will learn how to develop marketing strategies, segment their markets, develop the plan and identify a pricing strategy to enter the market. 3 credits.

Principles of Accounting I (ACC 231 SKI) (3 credits)
An introduction to accounting instruction is provided with microcomputers as an accounting tool. In addition, accounting is examined as a tool for organizing business information. Financial accounting is the field of accounting that provides economics and financial information for external users, such as investors and creditors. 3 credits.

Intermediate Accounting (ACC 361 SKI) (3 credits)
This course is a continuation of Principles of Accounting. Students will learn to understand basic accounting procedures of such key tasks as payroll, valuation of resources and intangibles and the differences between partnerships and corporations. This will lead to the analysis and interpretation of financial statements and the impact of taxes upon business decisions. 3 credits.

Federal Income Taxation (ACC 472 SKI) (3 credits)
Federal income tax laws are analyzed, in term of principles and practices. Tax research methodologies are explored. The implications and consequences of income redistribution, through the tax code, are studied. The ethical issues involving federal income tax laws are discussed.

Managerial Accounting (ACC 481 SKI) (3 credits)
In this course we will study how managers can use this information to implement plans and improve the process of providing goods and services to customers. We will also see that the accounting information generated for financial reporting purposes is not particularly helpful when managers need to make decisions. The scope of the course embraces the use of accounting information for planning and control purposes in both operational and strategic decision-making. 3 credits.

Global Project Management (MIS 362 SKI ) (3 credits)
Through this course, students will learn how managers can use managerial accounting studies information to implement plans and improve the process of providing goods and services to customers. This course will help students to understand the use of accounting information for planning and control purposes in both operational and strategic decision-making. 3 credits.

Advanced Project Management (MIS 471 SKI) (3 credits)
Advanced technological developments, increased competition and a global marketplace are all factors leading to Project Management becoming a central activity in most industrial organization across the world and across various different industries. This is a rapidly evolving field where new ideas and tools are constantly being added. 3 credits.

Strategic Portfolio & Program Management (MIS 482 SKI) (3 credits)
This course provides students with the additional tools they need to assess the implications of creating a new venture or evaluating an existing firm. Including: company's financial statements; understand risk analysis versus profitability analysis; and evaluate income versus cash flows. 3 credits.

Entrepreneurship (MGT 482 VAL) (3 credits)
Examines the various aspects of starting, acquiring, and operating a small business enterprise. It involves comprehensive discussions of problems encountered by small businesses. A study of management principles and procedures provided methods of resolving these problems. 3 credits.

Principles of Finance (FIN 471 SEL) (3 credits)
This course covers the basic fundamentals of finance that affect all businesses. Basic principles and techniques of financial management applicable to sound business decision-making are studied, emphasizing important financial concepts such as financial statement analysis, financial forecasting and budgeting, financial ratio analysis, net present value and internal rates of return. This course provides an overview of the fundamental principles of financial theory and practice. Students will become familiar with the financial organization and operation of a business and look at how financial decisions are made within the context of the overall corporation. 3 credits.

Advertising and Public Relations (3 Credits)
Principles and techniques for creating the basic forms of sales, advertising, and public relations materials. The focus is on effective written communications which support the various types of marketing efforts common to most businesses.

Principles of Accounting II (ACC 241 SKI) (3 credits)
Accounting procedures in relation to payroll; valuation of resources and intangibles; the differences between partnerships and corporations; analysis and interpretation of financial statements; the impact of taxes upon business decisions. The course strives to make students versant in accounting so that they feel confident in the business setting and have the tools to excel in their work. 3 credits.

Principles of Project Management (MIS 351 SKI) (3 credits)
This course will introduce students to project management fundamentals, with an emphasis on planning. Concepts such as the definition of a project, the nature of the project team, and the role and function of the project manager are presented. An effective project manager must organize resources, work under tight deadlines, control project change and generate maximum team performance. Topics covered include: project life cycles, organization and charters, work breakdown structures, responsibility matrixes; the planning, budgeting and scheduling of systems. PERT, Gantt charts, earned value systems, project management software are also introduced. 3 credits.

E-Commerce & the Digital Economy (ECO 481 SEL) (3 credits)
As the Internet continues to impact virtually all segments of society, it is becoming more critical for students as well as those entering or already in the workforce, to understanding the forces and dynamics behind the Digital Economy. The impacts of Internet-based Electric Commerce (EC) are probably the most significant and certainly the most widely felt. Becoming 'EC-literate' is becoming one of the requirements for success in the new digital economy. 3 credits.

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Mailing Address MCNY (431 Canal Street New York, NY 10013 · 529 Courtlandt Avenue Bronx, New York 10451)
Phone Number  (800) 33 THINK | 212 343 1234