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Welcome to the MCNY Annual Short Film Festival

New Beginnings” is the theme for this year’s event, which includes a moderated movie industry and filmmakers panels on September 15th, followed by the screening of the selected short films on September 16th. The festival, which grew out a classroom project, has crystallized into a platform for burgeoning filmmakers, and provides real time project management experience for the school’s media management students.

MCNY has been proud to welcome The Fader, Revolt TV, ABFF, CACICA, Grave Shift Studios, IFC Center, Jambox Entertainment, The Source Magazine, Jones Magazine, Essence, Tourism Malaysia, Subway, Little Kingdom, Cinematiq, Lords Bakery, Soi66 and Yamerra, Kraft and the Crosby Collective as organizational sponsors supporting the efforts of our Media Management MBA students in organizing past festivals.

Our panelists from previous festivals have included:

Jeff Friday is a true “change agent” and among the most innovative entrepreneurs in the entertainment industry today. In creating Film Life, Inc., Friday channeled his passion for cinema and discomfort with the underrepresentation of people of color in the film and television industry into a multifaceted entertainment company, as focused on advocating for diversity as its “bottom line.” While best known for producing groundbreaking events and television like the American Black Film Festival (ABFF) and Black Movie Awards (BMA), Friday regularly provides strategic advisory services to a variety of multinational companies in entertainment and media.

Peter Anthony Andrews, one of the most accomplished producers in 20th century film and television, beginning his career at Harry Belafonte Enterprises and going on to be the Vice President of NBC Entertainment.  His tenure at NBC resulted in numerous Emmy award-winning hit shows for the network, including Little House on the Prairie, Columbo and Chips. Andrews was also a Senior Vice President at Columbia Pictures, Executive Vice President of MHM Studios and a production consultant on the 1989 film Glory, starring Denzel Washington, Matthew Broderick and Morgan Freeman.

Sam Pollard is an accomplished film and video editor and a documentary producer/director whose work spans almost 30 years. He began his career in 1989 with Eyes on the Prize II: America at the Racial Crossroads and received an Emmy® for an episode he produced. Between 1990 and 2000, Pollard edited a number of Spike Lee’s films: Mo’ Better Blues, Jungle Fever, Girl 6, Clockers, Bamboozled and received an Oscar® nomination for 4 Little Girls. He recently won his sixth Emmy® for best editing on the HBO documentary By the People: The Election of Barack Obama. His most recent film, Slavery By Another Name, premiered on PBS in February of this year.

Slavery By Another Name — Director: Samuel Pollard


Parris Moore, who holds an MBA in Media Management from MCNY, produced the film Black Ninja, and is a Producer of the film Kinyarwanda, which debuted at Sundance in 2011 and was released in theaters by the AFFRM in December 2012. The film won the World Cinema Audience Award in the Dramatic Category in Sundance and was nominated for 3 NAACP awards. Kinyarwanda is based on true accounts from survivors who took refuge at the Grand Mosque of Kigali and the madrassa of Nyanza during the Rwandan genocide. It recounts how the Imams opened the doors of the mosques to give refuge to the Tutsi and those Hutu who refused to participate in the killing.

Kinyarwanda — Producer: Parris Moore


Danielle Lurie has been named as one of Filmmaker Magazine’s ’25 New Faces of Independent Film,’ and a fellow of IFP’s 2011 Emerging Visions symposium. Her debut short film, In the Morning, premiered at the 2005 Sundance Film Festival, and has won nine film festivals to date, including ‘Best Narrative Short’ at the Oscar® qualifying Nashville Film Festival. On the narrative side, Danielle has written screenplay adaptations of Jamaica Kincaid’s novel, Lucy, to star Zoe Saldana (Avatar, Star Trek) as well as an excerpt of Nicholas Kristof’s best selling book, Half the Sky, directed by Marisa Tomei and Lisa Leone, for a PBS series. Danielle is also adapting another Nicholas Kristof NY Times article into a full-length screenplay that she will direct titled Usha, set in the slums of India. She is also attached to direct the film adaptation of Marina Budhos’s book Ask Me No Questions, produced by Jane Startz.

In the Morning — Writer/Director: Danielle Lurie


Ritika Hiranandani is an independent filmmaker and distributor serving US and Bollywood markets. She is President and CEO of Atlantic-Crossing LLC, a technical services company that offers software-consulting services to corporate clients including Western Union, Godrej, National Stock Exchange of India, Tata, and Videocon. Through her most recent company, Atlantic Crossing Productions, she partners with leading international television and film production and distribution companies and broadcasters who have been involved in producing motion pictures, soap operas, reality television, game shows, tele-films, title animations and related software for companies ranging from NBC to Turner Broadcasting as well as numerous production, advertising, public relations and media companies in both the US and India. Her recently distributed films include Lava-Kusa: Warrior Twins, and Bruce-The Challenge.

Lava Kusa: Warrior Twins

The winner of the 2nd Annual Short Film Festival was Double Truth, by Rafael Cortina.