The first of its kind in the nation, this degree program remains the only one-year accelerated specialized MBA program in Media Management. This unique curriculum combines the study of general MBA core competencies in economics, finance, marketing, operations, management, and accounting with intensive exploration of media specific fields essential for effective media management.
Delivered by industry experts using MCNY’s Purpose-Centered Education model, this program provides students with the tools necessary to successfully navigate the nuanced business, operations and management characteristics of the media and entertainment industries by offering a comprehensive analytical overview of the media industries including entertainment law, new media, broadcast, film, music and publishing industries, media marketing, advertising & public relations, arts administration & cultural heritage management, and media theory.
Offered at the Manhattan Campus only.
Professor in Media Management