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8 April

Gary Nadeau short film, Pizza Verdi is winning entry in the MCNY 4th Annual Short Film Festival

New York, NY – April 5, 2013 – The Metropolitan College of New York School for Business Media Management MBA program is proud to announce that Pizza Verdi, a short film by Gary Nadeau, was judged the winning entry of the MCNY 4th Annual Short Film Festival.  Ice Cream by Nicholas Santos and Not Like the Commercials by Gordon S. Williams were voted Second and Third Place, respectively, in the Festival.

“We had a record number of very solid entries this year and the competition was great.  In fact, only eight films were selected from all of the submissions to be official entries in final consideration at the Festival,” said Kristie Velasco, Coordinator of the MCNY School for Business Media Management MBA Program, who directed the Media Management students in producing the Festival.  “The Festival is proud to be open to filmmakers around the globe and this year filmmakers from Malaysia, India, France and Serbia joined American filmmakers in submitting shorts into the competition.  I’m just glad I wasn’t judging.”

Mr. Nadeau is an accomplished filmmaker and screenwriter who studied at NYU and has worked in Hollywood.   His film, Pizza Verdi, has won multiple awards in various Film Festivals.  “NYC is a constant source of inspiration for me and I’m very pleased Pizza Verdi was honored in the very city it was conceived,” said Mr. Nadeau.  “Thanks so much to everyone at MCNY Short Film Festival for supporting indie filmmakers everywhere.”

Accepting his prizes for Second place that night at the Festival was Nicholas Santos for his short film Ice Cream.  A Brooklyn filmmaker, Mr. Santos studied Cinema and Photography at Ithaca College where he developed his filmmaking style.

Rounding out Third Place in the Festival was Not Like the Commercials  by Gordon S. Williams, a filmmaker who is also Studio Operations Manager at Lamar University in Beaumont, Texas in the Department of Communication.  Mr. Williams said, “As a filmmaker, any time you are given the chance to show your work, you greatly appreciate the opportunity.  I hope that the MCNY Short Film Festival continues to give filmmakers an outlet to show their projects.  To have Not Like The Commercials screen at this festival and be selected as third prize winner is a great honor.”

The MCNY Annual Short Film Festival, which grew out a classroom project, has grown into an institutionalized platform for independent filmmakers, and provides real time project management experience for MCNY School for Business Media Management MBA students.  The students actively worked on branding, marketing and promoting the festival, soliciting film submissions, securing sponsors and established film professionals to judge the finalists as part of applied learning assignments built into their classroom studies.

The Feature Presentation at the Festival was Life Unscripted (Season 2), comprised of 6 webisodes filmed by teens for teens, produced by the Urban Actors Academy in collaboration with John F. Kenny High School for Digital Communications.  Written by MCNY Media Management MBA alumna and Urban Actors Academy founder, Maisha Azadi, Life Unscripted lets us hang out for the day with the students of L.I.F.E. Academy, where an average high school day at an urban high school is nothing close to average, and we are provided with a real life look into the students lives, as they frame issues, question their values and develop their individual perspectives, one day at a time.

On Thursday night, Keynote speaker, film and television executive Peter Anthony Andrews, gave a lively presentation, peppered with many stories of his experiences, from his time working on over 20 films as writer and producer with Belafante Enterprises, to programming some of television’s iconic shows like Chico and the Man, Quincy, Sanford & Son, Columbo, Police Woman and Little House on the Prairie during his tenure as Vice President of NBC Entertainment.  He graciously fielded questions from those in attendance at the festival and the interactive audience of the live stream of his presentation from as far as Denmark discussing all aspects of the business of the film and television industries as well as the impact of social media on film distribution and finance.

A number of sponsors, including Jambox Entertainment, the IFC Center, Cacica, Elite Market Management, Mika Japanese Cuisine & Bar and Social Cinema, LLC, joined MCNY School for Business in sponsoring the Festival and supporting the efforts of the students. As in past years, the Festival was proud to welcome Throwbax.com and Grave Shift Studios, to join returning Soi66 on the list of student companies supporting the Festival as sponsors as well.  Additional information, including winning films from prior years, is available on our website at www.mcny.edu/filmfestival.

CONTACT: Prof. Kristie Velasco 212-343-1234 or (917) 719-0293 or

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2 April

MCNY Annual Short Film Festival Announces Winning Festival Poster and Welcomes Event Sponsors Jambox Entertainment and IFC Center

New York, NY – April 1, 2013 – The Metropolitan College of New York School for Business Media Management MBA program is proud to announce the winner of the Inaugural MCNY Annual Short Film Festival Poster Competition, submitted

Winner Film Fest Poster Contest:
Arsenije Catic

by Arsenije Catic, a 3rd year undergraduate student of Interaction Design Department at Belgrade Metropolitan University, in Belgrade, Serbia.  In addition, the Festival is honored to welcome Jambox Entertainment and IFC Center among the list of sponsors of this year’s festival. Kristie Velasco, Program Coordinator of the Media Management MBA Program in the MCNY School for Business, said “This was our first poster competition, and we were excited to receive a number of excellent submissions.  It was close, but this image ultimately was the one our Media Management MBA students voted to represent the MCNY 4th Annual Short Film Festival.”  With the theme “Reflections of a Dream,” the festival is a two-day celebration of both the business and creative aspects of the film industry that continues to grow and expand into divergent media fields.  “We usually dream of what we see and what we know. Dreams are abstracts of our imaginations,” said Mr. Catic of his submission.  “My work represents this kind of dream — the dreams that are inward and outward.”

New sponsors have also joined corporate and community sponsors from past years in support of the students in their organizing efforts.  Jambox Entertainment was founded by Lee Evans, whose many accomplishments include work with singers Marc Anthony, Cyndi Lauper, Harry Belafonte, The Force M.D.s, Brass Construction, Rainy Davis, Afrikaa Bambaataa and a long list of dance Hip Hop and Latin freestyle favorites from the 80s and early 90s including artists Cyre and The Cover Girls.  Working with MCNY as a mentor and site supervisor for student internships at his recording studios, Mr. Evans said, “JAMBOX Entertainment is proud to be a sponsor of the MCNY 4th Annual Film Festival! We have always been a supporter of up and coming artists in the field pursuing their dreams. The MCNY Short Film Festival provides a much-needed platform for aspiring filmmakers to show their work, build their network, and meet professionals in their field. What a great opportunity!”

Opened in June 2005 in the historic Waverly Theater of the IFC Center, the ultimate entertainment space for New Yorkers seeking out thebest in independent film, has joined the number of community and corporate sponsors of the festival and has joined Jambox Entertainment in underwriting some of the prizes for the festival.   The festival, which grew out a classroom project, has developed into a platform for burgeoning filmmakers, and provides real time project management experience for the school’s media management MBA students.

Integral in the MCNY Purpose Centered Education teaching model is our Constructive Action, where in the MBA Programs, students conduct extensive business research, plan and begin implementing new media ventures in a myriad of fields.  As in past years, the Festival is proud to welcome Throwbax and Grave Shift Studios to join returning Soi66 on the list of student companies supporting the Festival as sponsors as well.

MCNY 4th Annual Media Management Short Film Festival is scheduled for 6-9pm on April 4 and 5 in the school’s 11th Floor Conference Center at 431 Canal Street, New York, NY, and will include a Keynote address by film and television executive Peter Anthony Andrews on Thursday, April 4 followed by the screening of the short film finalists on Friday, April 5. The event is free and open to the public.  Additional information, including winning films from prior years, is available on our website at www.mcny.edu/filmfestival                    

CONTACT: Prof. Kristie Velasco 212-343-1234 or (917) 719-0293 or


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1 April

Peter Anthony Andrews to Keynote MCNY 4th Annual Short Film Festival April 4, 2013


Peter Anthony Andrews,
President of Table 21 Films

The Metropolitan College of New York (MCNY) School for Business Media Management Program is thrilled to announce that its Annual Short Film Festival will return for a fourth year on April 4th and 5thPeter Anthony Andrews, one of the most accomplished producers in 20th century film and television, will be the keynote speaker of this year’s festival.  Mr. Andrews began his career at Harry Belafonte Enterprises and went on to be the Vice President of NBC Entertainment.  His tenure at NBC resulted in numerous Emmy award-winning hit shows for the network, including Little House on the Prairie, Columbo and Chips. Andrews was also a Senior Vice President at Columbia Pictures, Executive Vice President of MHM Studios and a production consultant on the 1989 film Glory, starring Denzel Washington, Matthew Broderick and Morgan Freeman.

Dr. Tilokie Depoo,
Dean, School for Business

The festival has become an annual opportunity for students to get practical, hands‑on experience in the business and management of planning and producing a multi-day film festival with a global reach,” says Dr. Tilokie Depoo, Dean School for Business.  “We are truly excited to welcome Mr. Andrews to speak about his experiences in film and television and provide insight into challenges facing filmmakers and business managers in these rapidly changing times in media.”

The two-day conference themed “Reflections of a Dream” will include a moderated movie industry and filmmakers panel on April 4 followed by the screening of the selected short films the next day.  On both days, the events begin at 6PM.  The festival is a forum to celebrate both the business and creative aspects of the film industry, as well as a space for those involved to greater master and learn their craft.  The event grew out a classroom project, developed into a platform for burgeoning filmmakers, and provides real‑time project management experience for the school’s media management MBA students.

“Since last semester, students have been working on aspects of planning, branding, and promoting the festival through various class projects, as well as soliciting sponsors and film submissions from national and international filmmakers,” says Prof. Kristie Velasco, Coordinator of the Media Management MBA Program for MCNY.

In addition to his other credits, Mr. Andrews has represented several major clients in finance, distribution, marketing and packaging content for global exploitation in all markets and media and is the founder and former director of the Warner Brothers Women and Minority Writers Workshop, the longest running and most successful workshop for writers in Hollywood history.  He currently runs Table 21 Films, an independent film production company that develops and produces narrative and documentary films.

MCNY’s “Reflections of a Dream” Short Film Festival is free and open to the public.  Additional information, including winning films from prior years, is available on our website at www.mcny.edu/filmfestival.

Contact:  Camille Gray (212) 219-7121  

 

 

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1 April

Peter Anthony Andrews to Keynote 4th Annual MCNY Short Film Festival April 4, 2013

WHAT:  The Metropolitan College of New York (MCNY) School for Business Media Management is hosting its 4th Annual MCNY Short Film Festival, themed “Reflections of a Dream.”  Peter Anthony Andrews, a former NBC and Columbia Pictures executive, will be the keynote speaker of the two-day festival.  Andrews played a major role in the success of some of the most memorable, award-winning shows in 20th century television including Little House on the Prairie, Columbo and Chips.  Andrews currently runs Table 21 Films, an independent film production company that develops and produces narrative and documentary films.  The first day of the festival will feature a moderated movie industry and filmmakers panel followed by the screening of the selected films the next day.

The MCNY Short Film Festival grew out of a classroom project and has developed into a platform for burgeoning filmmakers, providing real time project management experience for the school’s media management MBA students.  The festival is a forum to celebrate both the business and creative aspects of the film industry, as well as a space for those involved to greater master and learn their craft.

WHO:  Peter Anthony Andrews, President of Table 21 Films

WHEN:  Thursday and Friday, April 4, 2013, 6:00 PM – 9:00 PM  

 WHERE:  Metropolitan College of New York,  431 Canal Street, 11th Floor Conference Center, New York, NY 10013

CONTACT:  Camille Gray, UniWorld Group, (212) 219-7121 (o), (917) 200-2689 (m),

 

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25 March

POPULAR OPPONENT OF HIGH CALORIE CHILDREN’S MEALS TALKS ABOUT HIS APPROACH TO GOVERNMENT

Deputy Majority Leader Leory Comrie Addresses MCNY Community for Urban Dialogue Speaker Series

On the heels of Bloomberg’s blocked soda ban and his move to hide cigarettes from view, the role of government is a hot topic.  Deputy Majority Leader Leroy Comrie, who lobbied against the inclusion of toys in McDonald’s Happy Meals, will speak to the MCNY community on Tuesday, March 26.

Does Comrie’s viewpoint on the government role mirror Mayor Bloomberg’s?   Is it saving people from themselves, or just promoting healthy options?   Comrie has a personal connection to the calorie issue, as he has battled his way through diet trials and triumphs for years.  The Deputy Majority Leader is no stranger to using his personal experiences as a way to humanize issues and better serve his public.

Leroy Comrie represents the 27th District, his hometown Southeast Queens District.  He was elected to City Council in 2001 and has been popular amongst his constituents ever since, re‑elected overwhelmingly in 2005 and again in 2009.  As evidenced by his politics, the Deputy Majority Leader has a personal stake in the well-being of those he serves.  His top issues are on providing quality education, guidance and support for youth and ensuring quality healthcare and services for seniors.  He is committed to economic development projects that create additional jobs and affordable housing for New Yorkers, and has proposed and passed legislation to improve quality of life, support cultural institutions and strengthen public safety.

Comrie is a strong advocate for his community.  Three terms and 12 years later, he has more than proven his dedication to serving the people.    Now, in the influential position of Deputy Majority Leader, he must walk the sometimes blurred line of determining government’s role in the lives of individuals.

Deputy Majority Leader Comrie will be joining the Metropolitan College of New York’s Urban Dialogue Series, which is hosted by MCNY’s School for Public Affairs and Administration on an ongoing basis.  The series is a dynamic forum in which scholars, legislators, policy makers, students and citizens exchange ideas and discuss issues and trends that affect New York City and other urban centers across the nation.   Past Dialogues include NYC Comptroller John Liu, Donna Lieberman of the New York Civil Liberties Union, and Ronald E. Richter, Commissioner of New York City’s Administration for Children’s Services.

“We are particularly excited to have Deputy Majority Leader Leroy Comrie come join us for our next Urban Dialogue,” stated Humphrey Crookendale, Dean of MCNY’s School for Public Affairs and Administration. “Comrie has been able to balance his ability to remain greatly liked by his voters while understanding what it is that they need, and most importantly stands by issues that he truly believes in.”w

MCNY’s Urban Dialogues with Deputy Majority Leader Leroy Comrie will take place at the Metropolitan College of New York (431 Canal Streetm NY, NY) on March 26, 2013 from 6:00 – 7:30 in the 11th Floor Conference Room.

 

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27 February

20,000,000 HURRICANE SANDY TWEETS COULD HAVE SAVED LIVES AND BILLIONS

Metropolitan College of New York (MCNY) hosts Social Media and Response Management Interface Event (SMARMIE) to discuss social media technology and emergency management February 28, 2013 at 431 Canal Street, New York, NY.

February 27, 2013 — In 2012, as the use and proliferation of smartphones has exploded, one of the greatest lessons learned in emergency and disaster management is that responders can no longer ignore social media or neglect to include it in emergency planning.

Hurricane Sandy killed at least 125 people in the United States, including 60 in New York (48 of them in New York City), 34 in New Jersey and 16 in Pennsylvania.  If not for the ability to share real time information through social media about evacuations, crises or even to debunk rumor, who knows how many more might have perished?

What is undeniable is that social media technology, targeted and utilized for humanitarian efforts, can harness eyewitness data and information for immediate response coordination during the next disaster.  These cutting edge “Humanitarian Technologies” can now gather the twenty million tweets and 500,000 Instagram images from Hurricane Sandy and deliver life-saving information to victims, first responders, family members, and the media.

“This is a proud moment in the life of MCNY,” said Vinton Thompson, President of Metropolitan College of New York. “It reaffirms MCNY’s position as a leader in higher education for Emergency & Disaster Management and Media Management programs.  We strive to develop the right programs, generate resources and recruit the best in personnel to prepare our student body and arm them with the necessary skills.  We hope that the presentation of this joint venture will influence media and emergency planners on the importance of social media as it relates to crisis planning.”

Metropolitan College of New York’s Emergency and Disaster Management MPA and Media Management MBA programs are joining together with the Association of Contingency Planners, xMatters, MHMT and Judge Consulting, to host SMARMIE (Social Media and Response Management Interface Event) on the critical role of social media in emergency and disaster planning.

SMARMIE is about informing emergency managers, first responders and community leaders about critical social media resources and tools available for managing and planning emergency/disaster response efforts.  On February 28, 2013, the top subject matter experts from around the world on the subjects of digital humanitarian networks, crowd mapping/fencing, social media forensic analytics and other innovative uses of social media in response management are meeting at MCNY for one day at SMARMIE.

SMARMIE is being held at Metropolitan College of New York, located at 431 Canal Street, New York, NY from 8:30am-5:30pm.  If you would like more information about SMARMIE, or to schedule a speaker interview, please visit www.smarmie.com or email Chuck Frank at .  For information about MCNY, visit us at www.mcny.edu.

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26 February

2013 SOCIAL MEDIA & RESPONSE MANAGEMENT INTERFACE (S.M.A.R.M.I.E.)

 Conference to Shed Light on Relevant Response Skills in Digital Age

NEW YORK, NY – February 27, 2013 — Metropolitan College of New York (MCNY) hosts SMARMIE (Social Media and Response Management Interface Event) on Thursday, February 28, 2013. The conference takes place at the Manhattan campus, 431 Canal Street, from 8:30 AM – 4:30 PM and is free to the public with advance registration.  MCNY’s conference comes on the heels of Social Media Week, an annual week-long conference that addresses the necessity for social media in the midst of changing climates in all industries.

SMARMIE is a combined effort created by MCNY’s Masters in Public Administration (MPA) Program in Emergency and Disaster Management and Master’s in Business (MBA) Program in Media Management.  It is geared towards those in the private and public sectors who are involved in Emergency Management or Continuity Planning. The always-evolving landscape of technology raises new questions on how best to address emergencies by establishing best practices for crisis communications. Although gaining understanding of this area is essential to emergency messaging, it remains underutilized in Emergency Management. In an era when most individuals rely heavily on a number of different mobile devices, they are likely to have these devices in their possession at the time of a disaster or major emergency and to utilize them to capture some aspect of the event. It is the responsibility of Emergency Managers to ensure that use of this medium is maximized to reach the public in time of need — and to build Social Media Management Tools (SMMT) into their emergency response plans. These, among other issues, are addressed by the SMARMIE Conference.

A vast number of topics will be covered at this year’s conference, including the new crisis communications paradigm, crowdsourcing, crowd mapping and fencing, and mining social media for crisis communication and forensic analysis.  A featured panel will be “Social Media and Hurricane Sandy: Crisis Case Studies,” using real-life examples from the superstorm to demonstrate how the use of social media was integral to emergency response, as well as how it could have further been utilized to aid those who were affected.

“We pride ourselves on providing our students with a purposeful education at MCNY,” stated MCNY President Vinton Thompson. “We are able to provide our students and other Emergency Management Professionals with the tools to be extremely effective in their field. This year’s conference is a timely look at essential services in a crisis such as Sandy.  Going forward, the skills learned in the classroom, on the job and at this conference will be vital.” 

Subject matter experts from around the world will join the MCNY community to share their expertise.  Among the esteemed speakers are:

Kay C. Goss, former Associate FEMA Director in charge of national Preparedness, Training, and Exercises for President Clinton;

Phil Harris, CEO of Geofeedra, special social media search and discovery service location;

Jerome M. Hauer, Commissioner of the NYS Division of Homeland Security and Emergency Services;

Patrick Meier, PhD, Director of Social Innovation at the Qatar Foundation’s Computing Research Institute (QCRI), internationally recognized thought leader on the application of new technologies for crisis early warning, humanitarian response and resilience; and

Kim Stephens,  iDisaster 2.0 , lead blogger on the challenges faced by the emergency management community.

For more information on MCNY’s graduate programs, visit http://www.mcny.edu

Contact Uniworld Group Public Relations:

Teresa Lyles Holmes (212) 219-7239

Camille Gray (212) 219-7121

 

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26 February

METROPOLITAN COLLEGE OF NEW YORK PARTNERS WITH PRESERVE OUR LEGACY

MCNY and Preserve Our Legacy Host Press Conference to Create Awareness and Encourage Multicultural Communities to Participate in Bone Marrow Donation Week

NEW YORK, NY- February 26, 2013 – On February 25, 2013, Metropolitan College of New York (MCNY) and Preserve Our Legacy held a press conference to kick off Bone Marrow Awareness and Donation Week.  The goal of the organization is to increase awareness among multicultural communities of the need to raise the number of donors of color to match the amount of people of color affected by those diseases which require bone marrow transplants.  In attendance included: Shana Melius, founder, Preserve Our Legacy;  Terrance Peavy, MCNY’s Executive Vice President of Enrollment Management and, Rodney Hilton, father of Jaden Hilton, the father of 2-year old Jaden Hilton who lost his fight to leukemia.  Little Jaden died nine months after being diagnosed and waiting on a bone marrow transplant.

During her address, Ms. Melius stated “I started Preserve Our Legacy to raise awareness about Jaden and the lack of bone marrow donors and cord blood donors within the national registry. And with that, after my graduation, we had the ability to pass legislation in New Jersey, and we are working to pass legislation here as well.”  Melius reminded the crowd of the importance of her organization’s mission not only when they are holding an awareness week, but year-round.

Rodney Hilton’s poignant speech that followed moved attendees as only a parent’s personal story about their child could.  “I have been relentless in fighting for this cause. If we are able to raise awareness, I will know that my son’s death was not in vain.” stated Hilton, “I never want another parent to have to go through what I have experienced.”

Individuals affected by illnesses requiring bone marrow transplants have been at the forefront of the news recently.  Good Morning America host Robin Roberts recently returned to her post after a long recovery following a bone marrow donation.  After Roberts made her public announcement regarding her illness, registration with the Be the Match Registry rose 1800%.  Although this is an impressive figure, there is still much work to be done in this field.

 

For more information on Preserve Our Legacy and additional location where you can register to be a donor, visit http://www.preserveourlegacy.org

 

 

 

Photo Caption

(From left to right) Terrance Peavy, Executive Vice President of Enrollment Management, Shana Melius, Preserve Our Legacy Founder and MCNY Alumna, Rodney Hilton, spokesman for POL and father of Jaden Hilton, a two-year old who lost his life while waiting for a bone marrow transplant.

 

 

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23 February

METROPOLITAN COLLEGE OF NEW YORK (MCNY) PARTNERS WITH PERSERVE OUR LEGACY TO HOST BONE MARROW DRIVE

MEDIA ALERT

WHAT:   Preserve Our Legacy is a not-for-profit that was founded by MCNY alum Shana Melius and her husband Brett in 2007. The couple began the organization after tirelessly working to find a match for Jaden Hilton, a young African-American boy battling leukemia. Since its founding, Preserve our Legacy has educated the minority community about stem cells and treatment options for diseases that most commonly affect people of color.  Preserve Our Legacy (POL) has partnered to create awareness and increase registration during a week of bone marrow drives with the organizations Be the Match Registry and Delete Blood Cancer.  While Be the Match registry, a nonprofit organization run by the National Marrow Donor Program experienced an 1,800% spike in donors the day Robin Roberts went public with her illness, Melius feels that there is still much work to be done in creating awareness.

The initiative, which will launch with this press conference, will feature  bone marrow drives throughout New York City, and several other educational events. The press conference will begin at 10:00 AM, followed by the start of the bone marrow drive at 11am. MCNY’s Bronx Extension Center will continue the college’s efforts on Tuesday. The organization is also continuing its ongoing partnership with Harlem Hospital during the week, as the hospital will serve as the location for the P.O.L. Cord Blood Program.  Both drives will serve a purpose that is twofold – to educate the community further about the reasons that bone marrow donations are so crucial and to sign people up to donate themselves once they are armed with this knowledge.

WHO:   Shana Melius, Founder, Preserve Our Legacy and MCNY alumna; Marvin Bing, Jr., Northeast Director of NAACP; Rodney Hilton, Jaden’s Law (Jaden’s Father), POL; Vinton Thompson, MCNY President

WHEN:   Monday, February 25, 2013,    10:00 AM – 4 PM, 10:00 AM – Press Conference, 11:00 AM – Bone Marrow Drive

WHERE:   Metropolitan College of New York, 431 Canal Street, 11th Floor Conference Center, New York, NY 10013

CONTACT:   Teresa Lyles Holmes, UniWorld Group  (212) 219-7239 (o), (914) 282-5317 (m)  

Camille Gray, UniWorld Group  (212) 219-7121 (o), (917) 200-2689 (m) 

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22 February

METROPOLITAN COLLEGE OF NEW YORK PARTNERS WITH PRESERVE OUR LEGACY TO BRING AWARENESS TO THE IMPORTANCE OF BONE MARROW AND UMBILICAL CORD BLOOD DONATION

MCNY and Preserve Our Legacy Launch Bone Marrow Awareness Week by Encouraging New Yorkers and Multicultural Communities to Participate in Donation Drive

NEW YORK, NY – February 22, 2013 — Metropolitan College of New York (MCNY) is excited to continue its partnership with Preserve Our Legacy (P.O.L.), a not-for-profit organization founded by MCNY alumna Shana Melius and her husband Brett, in support of Bone Marrow and Umbilical Cord Blood Awareness and Donation Week which kicks off February 25, 2013. This will be the third straight year that MCNY will be hosting a donor registration drive at the College on Monday, February 25th in Manhattan (431 Canal Street) and Tuesday, February 26th in the Bronx (529 Courtlandt Ave).

Since 2010 MCNY, New York Assemblyman Keith L.T. Wright, and Preserve Our Legacy have partnered to create awareness and increase registration during a week of bone marrow drives with the organizations Be the Match Registry and Delete Blood Cancer. The trio will do so again this year from February 25 – March 2, 2013, throughout New York City. The drive will call upon students, alumni, professors, staff, friends and neighbors not only to register to be a bone marrow donor, but also to take it upon themselves to raise awareness in their own communities.  While Be the Match Registry, a nonprofit organization run by the National Marrow Donor Program, experienced an astonishing 1,800% spike in donors the day Robin Roberts went public with her illness, Melius feels that there is still much work to be done in creating awareness. Currently, minority participation in the National Bone Marrow Registry is tremendously low, with African-Americans, Asians and Hispanics each representing less than 10% of registrants.

New York Assemblyman Keith L.T. Wright has been working with Preserve Our Legacy to increase awareness about bone marrow, PBSC and cord blood donation in New York since 2009. In June 2010, Assemblyman Wright introduced “Jaden’s Law” (A04294) to increase awareness and registration. On June 11, 2012, the legislation passed the New York State Assembly; however, it did not pass in the State Senate, requiring a new introduction in 2013.

In addition to the bone marrow registration drive taking place at MCNY, Harlem Hospital will serve as the location for the P.O.L. Cord Blood Program. Many individuals are unaware that lifesaving treatment options can be provided through cord blood donation. Preserve Our Legacy’s program is unique in that blood donors are able to donate to a public bank at no cost. The organization urges both pregnant women and family members and friends of pregnant women, to contact their physician or Preserve Our Legacy to learn more about how they may be able to help save lives.

“Participating in this registration drive is a natural fit for MCNY,” said President Vinton Thompson. “Our students receive a unique educational opportunity where they are able to create meaningful projects that can impact the community.  Shana has done that with Preserve Our Legacy and we are excited to partner with her organization to help raise awareness once again.”

MCNY’s continued active support of bone marrow and umbilical cord awareness are evidence of the school’s commitment to fostering students who are not only prepared to make positive commitments in the workforce but are also committed to making positive contributions to their communities.  Shana Melius, MCNY alum and Preserve Our Legacy co-founder, is the embodiment of the school’s model at work.  Because of MCNY’s Purpose-Centered Education, Melius was able to take what she learned in the classroom and apply it to the real world.  Since its founding, Preserve Our Legacy has been dedicated to educating the minority community about stem cells and the treatment options that are available for diseases most commonly affecting people of color.

For more information on MCNY, visit www.mcny.edu or call 800.33.THINK.

CONTACT

Camille Gray

(212) 219-7121 (office) | (917) 200-2689 (mobile)

  

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