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MBA in Media Management

///MBA in Media Management
MBA in Media Management2018-02-22T15:32:16+00:00

M CNY’s MBA in Media Management is designed to give you the business skills, management tools adaptability, entrepreneurial mindset and experience to be at the forefront of emerging media trends, navigate industry challenges and successfully create new ventures and lead media companies into the future and beyond—with a commitment to moving seamlessly into the constantly shifting media landscape.

Our MBA in Media Management’s curriculum fuses the study of general MBA core competencies in economics, finance, marketing, operations, management and accounting with intensive exploration of media specific fields essential for effective media management.

This program will allow you to:

  • Learn how to develop strategies to successfully exploit and utilize traditional and New Media, from Social and Digital to Mobile, Blockchain, Artificial Intelligence, Digital Rights Management, Machine Learning, Virtual Reality and Augmented Reality, into Gaming and Apps.

  • Gain hands-on experience and practical knowledge through Constructive Action — a live media business plan the student develops and implements.

International Field Study

  • Apply your MBA skills and knowledge in an international setting.

  • Work in a group setting within a multicultural global context.
  • Gain hands-on, practical experience solving real business issues and challenges.

The intensive 10-day Study Abroad component of MCNY’s MBA curriculum is an action-oriented immersive experience—included with program tuition—where you work collaboratively in a global environment to develop an international strategy for your own business.
Designed to ensure that students have the opportunity to work collaboratively in a pan-cultural environment and explore new economic markets. During past study abroad trips, MCNY students have traveled to Zurich, London, Frankfurt and Paris.

During the international practicum course, students work in a consultative capacity with an operating enterprise to address existing business challenges. Partners include Language Study International (LSI), Berenberg Bank, Deutsche Bank, Ogilvy & Mather, AHK, Helab Landesbank, The CityUK, Soho Artists, Frankfurt School of Finance & Management, and Regents College London.

2015 MCNY MBA Field Study trip to Frankfurt and London

At the trip’s conclusion, you’ll prepare a summary as well as comprehensive written report. Work from the trip also is included in your final Constructive Action project.

Turn Your Purpose into Professional Success

MCNY MBA media graduates go on to a variety of exciting careers. They find jobs in movies, directing and producing television and web series, digital marketing, acting, tech, as social media influencers and app creators, designing SEO & Adwords campaigns, becoming experts in data analytics, advertising, managing artists, content creation and curation, working in public relations, marketing and sales, cutting records, working as a music producers and promoters, publishing and representing actors, musicians, writers and other creative artists.

Interested in becoming one of them?

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