Website MCNY

The Vice President for Enrollment Management serves as MCNY’s chief enrollment officer, leading the enrollment management division and providing strategic leadership, direction and operational oversight for all activities related to student recruitment and retention. Reporting to the President, and serving as a member of the President’s Cabinet, the Vice President for Enrollment Management oversees and coordinates the functions of Admissions, Financial Aid, Marketing, Student Services, Career Services and Registrar.

The primary responsibilities for the V.P. for Enrollment Management include:

  • Design, develop and lead a student-centered and datadriven approach to student recruitment, enrollment, retention and graduation
  • Ensure that quality customer service is a top priority for all functional areas
  • Create and implement comprehensive annual and strategic marketing, recruitment, enrollment, and retention plans for all programs that reflect current trends, best practices and previous experiences for attracting and retaining a diverse student body
  • Administer financial aid to meet the College’s enrollment and net tuition revenue goals
  • Work collaboratively with the Chief Academic Officer and academic deans to review and enhance current academic programs as well as develop new programs based on market needs and employment opportunities
  • Establish written standard operating procedures for critical transactions in the areas of the registrar, financial aid, admissions, and student and career services, and student affairs
  • Disseminate accurate, timely, and thorough recruitment and retention data and reports
  • Work collaboratively with the Academic Deans and the Cabinet to improve internal and external communications, institutional planning, and services to students
  • Develop and manage operational budgets, and provide sound, data-driven enrollment projections for the development of College-wide planning and budgeting
  • Provide effective personnel management and supervision of staff with a focus on continuous professional development and implementation of standards of sound practice
  • Oversee special projects at the executive level as delegated and directed by the President

Strategic Priorities
The strategic priorities for MCNY’s next V.P. for Enrollment Management include:

  • Leveraging MCNY’s unique mission and educational model to position it effectively in a highly competitive marketplace, particularly for adult enrollment
  • Positively influencing the holistic student experience and enrollment life cycle – from initial contact with students to graduation – to achieve and sustain enrollment growth, and increase student retention and graduation rates
  • Developing and executing a comprehensive marketing plan that increases the College’s visibility and awareness, its unique curriculum, and its social justice and social change mission
  • Growing MCNY’s corporate, government, and non-profit organization partnerships to deliver educational services and opportunities in strategic locations in Manhattan’s Financial District and the South Bronx
  • Thinking creatively to streamline admissions processes for prospective students; enhancing service to enrolled students; and improving integration between the functional areas within the Office of Enrollment Management
  • In collaboration with MCNY’s leadership, being a thought leader to identify new markets and maximize MCNY’s presence in them
  • Instilling a sense of ambition, enthusiasm, energy, and entrepreneurialism in a dedicated and hard-working team
  • Continuing to be at the forefront of creative and strategic thinking about technology as influenced by the rapidly changing landscape in higher education
  • Assuring robust use of technological resources, including Slate CRM, to improve prospect management, communication flow, and application processing
  • Developing all staff in current and effective processes and procedures

President Joanne Passaro and the MCNY community seek an ambitious and creative leader who embraces MCNY’s mission, vision and educational philosophy and has:

  • A bachelor’s degree (with an advanced degree preferred, but not required) and substantive progressively responsible experience in higher education enrollment management and student services
  • A proven record of success in growing first year, transfer, and graduate enrollments in the adult student market
  • Knowledge of, and experience with, contemporary marketing practices that aid in attracting and retaining adult students; thorough understanding of the use of digital and social media to recruit, retain and service students
  • Experience with financial aid, including aid leveraging, federal and state regulations and compliance, and systems
  • The demonstrated ability to systematically use data to inform, correct and improve decisions and practices in recruitment and enrollment
  • The ability to be entrepreneurial and visionary to support MCNY short-term enrollment and marketing goals and long-range strategic objectives
  • A mission-driven commitment to the under-resourced, socioeconomically disadvantaged communities and students that MCNY proudly serves;
  • The ability to be strategic and creative in budgeting and finances; an understanding of the challenges and complexities of a tuition-driven institution
  • A passionate belief in student-centered learning, diversity, inclusion, community, and holistic education
  • An understanding of the issues and needs of MCNY’s student population pertaining to enrollment and retention
  • Strong interpersonal communication skills; a demonstrated commitment, and ability, to work collaboratively, transparently, and collegially with a diverse, urban, community
  • Sound decision-making skills and a results-oriented and positive approach to problem solving.
Additional Details

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