| Purpose 1 | Purpose 2 | Purpose 3 | |
|---|---|---|---|
| Constructive Action | Strategic Healthcare Industry Management | ||
| Values & Ethics | Healthcare Policy & Legal Issues | Healthcare Risk & Quality Management | |
| Self & Others | Healthcare Marketing | Telehealth & Digital Health Technology | Healthcare Project Leadership |
| Systems | Healthcare Operations | Healthcare Data Analytics and Decision Support | Global Business/International Practicum |
| Skills | Managerial Accounting | Managerial Economics | Managerial Finance |
| Credits | 12 | 12 | 12 |
Healthcare Policy and Legal Issues (HSM 615 VAL) (3 credits)
This course will focus on the healthcare policy and legal aspects of healthcare in U.S. The healthcare policy related issues cover policy formulation, implementation, modification and the policymaking process. The healthcare legal aspects will encompass tort, contract and antitrust laws, health information management law, patient consent, patients’ rights and responsibilities, and legal reporting requirements.
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Healthcare Marketing (HSM 616 SEL) (3 credits)
In this course, students will develop a strong understanding of the role of marketing in the healthcare sector with a focus on the environmental factors and the managerial effects of these factors for marketing analysis, tactics, and strategy. This course will provide students with a foundation of marketing principles, tools, and techniques to develop a marketing plan. Major marketing concepts to be addressed include marketing research, target marketing, market segmentation, promotion and adverting, marketing management, and control of marketing mix variables. The interconnected components of marketing plans, strategic plans, and business plans will also be discussed.
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Healthcare Operations (HSM 616 SYS) (3 credits)
Healthcare organizations face a seemingly endless challenge of increasing costs, declining reimbursements, and significant pressure to deliver high-quality service. Many of the current challenges in healthcare today, such as increasing costs, decreasing profitability, inadequate access, and poor quality, can be solved with better organization operations. Emerging models such as accountable care organizations, value-based performance, and pay-for-performance are examined in this course, with emphasis on performance improvement using tools such as Lean, Six Sigma, and rapid cycle improvement. The goal of this course is to provide the student with the knowledge and skills that are needed to improve the management and delivery of healthcare to increase both effectiveness and efficiency.
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Managerial Accounting (MBA 615 SKI) (3 credits)
This course examines the accounting information system and its application to profitability, financial position and cash flows. Utilizing accounting data, students learn the role of the manager in planning, controlling and decision-making. The course explores topics in financial accounting such as cash flow, financial statements and ratio analysis. At the managerial accounting level, topics include short-term investing, budgeting and internal control.
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Healthcare Risk and Quality Management (HSM 725 VAL) (3 credits)
This course covers basic concepts of risk management, risk management strategies and practices. It also entails specific risk areas including medical malpractice, strategies to reduce liability, managing positions and litigation alternatives. The course further includes an emphasis on outpatient medicine and the risks associated with electronic medical records. It culminates with the impact of risk management practices on the improvement of healthcare quality in diverse healthcare settings.
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Telehealth and Digital Health Technology (HSM 726 SEL) (3 credits)
This online graduate course provides a comprehensive overview of telehealth and digital health technologies, exploring their applications in healthcare and public health settings to enhance health outcomes and optimize healthcare business operations. Students will delve into current technologies, innovative interventions, and best practices for deploying these tools effectively in the ever-evolving landscape of healthcare.
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Healthcare Data Analytics and Decision Support (HSM 725 SYS) (3 credits)
This course is designed to provide students with a detailed description of data analytics in healthcare. Methods for acquiring, analyzing and discovering new information from data will be discussed in addition to statistical analyses and data mining techniques and their implications for healthcare decision-making.
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Managerial Economics (MBA 725 SKI) (3 credits)
Drawing upon modern managerial economics, this course will develop students’ ability to apply the tools of economic analysis in the decision-making process for nonprofit and for-profit organizations. The course covers topics such as how economic variables affect companies and organizations in arriving at optimal solutions for growth and profitability. Specific topics to be examined in this course are the evaluation of choices and alternatives, profit measurement, economic optimization, demand and supply estimation, profitability forecasting, production and competitive markets, competition and long-term investment decisions.
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Strategic Industry Management (MBA 735 PCA) (3 credits)
For this Constructive Action, students specifically identify sources of financing and actualize business objectives by developing policies and allocating resources to implement their healthcare business plans. They design key project metrics and indicators, monitor and evaluate outcomes of implementation, further applying knowledge gained through practice by revising, adding, deleting or adjusting strategies as needed. By the end of the semester, students assess the extent to which they were successful in their respective venture goals and draft recommendations for further action.
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Healthcare Project Leadership (HSM 735 SEL) (3 credits)
This course introduces the students to project management in the healthcare area. Students learn about project, program and portfolio selection, and management in healthcare; initiating and planning healthcare projects (project, scope, time and cost management, project quality, human resources, communication, stakeholders, risk and procurement management); executing, monitoring and controlling projects; closing projects and best practices in project management.
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International Practicum (MBA 735 INT) (course runs in tandem with 735 VAL courses)
The purpose of this course is to familiarize and understand the theories and practices of international business, along with the geographic, demographic, technological, political, economic and socio-cultural forces that impact cross-cultural business, and understand the influence of national/international media related to business management. Students will study the principles and problems that individuals, companies and institutions encounter in their business practices in a global environment. The course will illustrate the changing nature of alliances, industries and government intervention. We will introduce some of the business principles and concepts in the U.S., along with the different management styles of other countries, with particular emphasis on Germany, the United Kingdom, China and India.
In addition, to allow for development of global business vision, the School for Business arranges “International Colloquium” where senior businessperson, corporate executives from different parts of the world joins. Additionally, School for business also arranges visits to famous iconic organizations such as New York Stock Exchange, New York Federal Reserve, NASDAQ (National Association of Securities Dealers Automated Quotations), corporate houses, media offices, hospitals, IT organization. These real-life exposure components for international and national experience are built into the programmatic curriculum and included in the tuition that runs in tandem with this class. The final selection of the participants, venues for this real-life experience exposure is selected annually, and may change from year to year. Participation in these “International Colloquium” and study visits is mandatory, except for very limited exceptions that may be granted by the dean. Tuition rates are the published MCNY tuition rates regardless of whether students participate in the “International Colloquium” and study visits.
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Managerial Finance (MBA 735 SKI) (3 credits)
This course provides fundamental concepts and tools in financial management and covers basic concepts including: cash flow analysis, financial statement interpretation and ratio analysis; the course then builds the foundation of knowledge and progresses toward more advanced topics such as capital budgeting, risk and returns, and various investment decision-making techniques. Basic financial securities, namely equity and bonds, are discussed during the course along with valuation methods of such instruments.
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